businessinsider.com vs cnbc.com
Market traction comparison · Updated Jul 2026
| businessinsider.com | cnbc.com | Leads | |
|---|---|---|---|
| Monthly Visits | 42.1M | 101.7M | cnbc.com |
| Bounce Rate | 56.8% | 61.8% | businessinsider.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 6m | 28y 11m | cnbc.com |
cnbc.com leads in 2 of 4 dimensions, while businessinsider.com leads in 1.
Growth Momentum
| businessinsider.com | cnbc.com | Leads | |
|---|---|---|---|
| Monthly Visits | 42.1M | 101.7M | cnbc.com |
| MoM Change | -11% | +2% | cnbc.com |
| Avg. Session | 1m04s | 2m34s | cnbc.com |
| Pages / Visit | 2.1 | 2.0 | businessinsider.com |
Growth Momentum · Insight
businessinsider.com is losing traffic (-11%) despite 42.1M monthly visits. cnbc.com's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| businessinsider.com | cnbc.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Direct 61% | |
| Bounce Rate | 56.8% | 61.8% | businessinsider.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 46%
| Keyword | Volume | businessinsider.com | cnbc.com |
|---|---|---|---|
| side hustle | 18.2K | #4 | #10 |
| earnings reports this week | 1.9K | #9 | #10 |
Acquisition Strategy · Insight
businessinsider.com acquires users primarily through Direct (45%), while cnbc.com relies on Direct (61%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while businessinsider.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| businessinsider.com | cnbc.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 6m | 28y 11m | cnbc.com |
| Registered | Mar 1998 | Sep 1997 | |
| Expires | Sep 2028 | Sep 2027 |
Business Maturity · Insight
cnbc.com has been in the market for over a decade, indicating established presence.
Market Position
| businessinsider.com | cnbc.com | Leads | |
|---|---|---|---|
| Global Rank | #1.5K | #652 | cnbc.com |
| Category Rank | #31 | #14 | cnbc.com |
businessinsider.com only
cnbc.com only
Market Position · Insight
Each has untapped markets the other serves: businessinsider.com could expand into Singapore, while cnbc.com could target Germany.
Key Takeaways
- •businessinsider.com is losing traffic (-11%) despite 42.1M monthly visits. cnbc.com's +2% growth puts it on a trajectory to overtake.
- •businessinsider.com acquires users primarily through Direct (45%), while cnbc.com relies on Direct (61%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while businessinsider.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnbc.com receives 2.4x more monthly traffic than businessinsider.com (101.7M vs 42.1M).
- •cnbc.com is growing (+2%) while businessinsider.com is declining (-11%).
- •cnbc.com keeps visitors significantly longer (2m34s avg session vs businessinsider.com's 1m04s), suggesting deeper product engagement or stickier content.
- •They share 19 keywords (46% overlap), indicating direct search competition.
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Report based on data from July 2026