apmex.com vs jmbullion.com
Market traction comparison · Updated Jul 2026
| apmex.com | jmbullion.com | Leads | |
|---|---|---|---|
| Monthly Visits | 6.3M | 3.4M | apmex.com |
| Bounce Rate | 56.9% | 59.7% | apmex.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 22y 6m | 14y 11m | apmex.com |
apmex.com leads in 3 of 4 dimensions, while jmbullion.com leads in 0.
Growth Momentum
| apmex.com | jmbullion.com | Leads | |
|---|---|---|---|
| Monthly Visits | 6.3M | 3.4M | apmex.com |
| MoM Change | -12% | -3% | jmbullion.com |
| Avg. Session | 2m05s | 1m55s | apmex.com |
| Pages / Visit | 3.0 | 2.7 | apmex.com |
Growth Momentum · Insight
apmex.com receives 1.9x more monthly traffic than jmbullion.com (6.3M vs 3.4M).
Acquisition Strategy
| apmex.com | jmbullion.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 53% | Direct 55% | |
| Bounce Rate | 56.9% | 59.7% | apmex.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | apmex.com | jmbullion.com |
|---|---|---|---|
| silver price | 3.0M | #1 | #3 |
| silver price today | 2.4M | #1 | #3 |
Acquisition Strategy · Insight
apmex.com acquires users primarily through Direct (53%), while jmbullion.com relies on Direct (55%). This reflects fundamentally different go-to-market strategies — jmbullion.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apmex.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apmex.com | jmbullion.com | Leads | |
|---|---|---|---|
| Domain Age | 22y 6m | 14y 11m | apmex.com |
| Registered | Feb 2004 | Sep 2011 | |
| Expires | Feb 2027 | Sep 2029 |
Business Maturity · Insight
apmex.com has been in the market for over a decade, indicating established presence.
Market Position
| apmex.com | jmbullion.com | Leads | |
|---|---|---|---|
| Global Rank | #10.5K | #20.3K | apmex.com |
| Category Rank | #2 | #6 | apmex.com |
apmex.com only
jmbullion.com only
Market Position · Insight
Each has untapped markets the other serves: apmex.com could expand into Vietnam, while jmbullion.com could target Puerto Rico.
Key Takeaways
- •apmex.com receives 1.9x more monthly traffic than jmbullion.com (6.3M vs 3.4M).
- •apmex.com acquires users primarily through Direct (53%), while jmbullion.com relies on Direct (55%). This reflects fundamentally different go-to-market strategies — jmbullion.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apmex.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •apmex.com has 1.9x more traffic (6.3M vs 3.4M), though both operate at comparable scale.
- •With only 0% keyword overlap, they target largely different search audiences.
- •apmex.com has a 8-year head start in the market.
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Report based on data from July 2026