aws.amazon.com vs spendbase.co

Market traction comparison · Updated Jul 2026

aws.amazon.com faviconaws.amazon.com
VS
spendbase.co faviconspendbase.co
 aws.amazon.comspendbase.coLeads
Monthly Visits62.6M136.7Kaws.amazon.com
Bounce Rate25.4%37.7%aws.amazon.com
SEO & Keywords2030spendbase.co
Domain Age31y 10m3y 8maws.amazon.com

aws.amazon.com leads in 3 of 4 dimensions, while spendbase.co leads in 1.

Growth Momentum

Growth Momentum
aws.amazon.comspendbase.co
 aws.amazon.comspendbase.coLeads
Monthly Visits62.6M136.7Kaws.amazon.com
MoM Change+3%-25%aws.amazon.com
Avg. Session10m30s0m24saws.amazon.com
Pages / Visit13.92.3aws.amazon.com

Growth Momentum · Insight

spendbase.co is losing traffic (-25%) despite 136.7K monthly visits. aws.amazon.com's +3% growth puts it on a trajectory to overtake.

Acquisition Strategy

 aws.amazon.comspendbase.coLeads
Primary ChannelDirect 49%Search 74%
Bounce Rate25.4%37.7%aws.amazon.com
SEO & Keywords2030spendbase.co
aws.amazon.com
Search 21%Direct 49%Social 4%Referral 23%Email 3%
spendbase.co
Search 74%Direct 10%Social 6%Referral 2%Email 9%
SearchDirectSocialReferralPaidEmail
32
aws.amazon.com OnlySharedspendbase.co Only

Keyword Overlap Rate: 178%

Acquisition Strategy · Insight

aws.amazon.com acquires users primarily through Direct (49%), while spendbase.co relies on Search (74%). This reflects fundamentally different go-to-market strategies — aws.amazon.com's higher direct traffic suggests stronger brand recognition or product-led growth, while spendbase.co's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 aws.amazon.comspendbase.coLeads
Domain Age31y 10m3y 8maws.amazon.com
RegisteredNov 1994Dec 2022
ExpiresOct 2026Dec 2026

Business Maturity · Insight

aws.amazon.com has been in the market for over a decade, indicating established presence.

Market Position

 aws.amazon.comspendbase.coLeads
Global Rank#383#297.9Kaws.amazon.com
Category Rank#1#5.4Kaws.amazon.com
aws.amazon.comspendbase.co
🇺🇸 United States
35%
9%
🇮🇳 India
14%
4%

aws.amazon.com only

🇯🇵 Japan 5%🇬🇧 United Kingdom 3%🇰🇷 South Korea 3%

spendbase.co only

🇩🇪 Germany 5%🇨🇦 Canada 4%🇧🇷 Brazil 3%

Market Position · Insight

Each has untapped markets the other serves: aws.amazon.com could expand into Germany, Canada, Brazil, while spendbase.co could target Japan, United Kingdom, South Korea.

Key Takeaways

  • spendbase.co is losing traffic (-25%) despite 136.7K monthly visits. aws.amazon.com's +3% growth puts it on a trajectory to overtake.
  • aws.amazon.com acquires users primarily through Direct (49%), while spendbase.co relies on Search (74%). This reflects fundamentally different go-to-market strategies — aws.amazon.com's higher direct traffic suggests stronger brand recognition or product-led growth, while spendbase.co's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • aws.amazon.com receives 457.8x more monthly traffic than spendbase.co (62.6M vs 136.7K).
  • aws.amazon.com is growing (+3%) while spendbase.co is declining (-25%).
  • aws.amazon.com keeps visitors significantly longer (10m30s avg session vs spendbase.co's 0m24s), suggesting deeper product engagement or stickier content.
  • aws.amazon.com has a 12 percentage point lower bounce rate (25% vs 38%), indicating better landing page relevance or more targeted traffic.

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Report based on data from July 2026