backlinko.com vs neilpatel.com
Market traction comparison · Updated Jul 2026
| backlinko.com | neilpatel.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 1.4M | neilpatel.com |
| Bounce Rate | 48.6% | 35.8% | neilpatel.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 14y 11m | 28y 10m | neilpatel.com |
neilpatel.com leads in 3 of 4 dimensions, while backlinko.com leads in 0.
Growth Momentum
| backlinko.com | neilpatel.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 1.4M | neilpatel.com |
| MoM Change | +2% | -4% | backlinko.com |
| Avg. Session | 0m36s | 3m54s | neilpatel.com |
| Pages / Visit | 1.7 | 4.6 | neilpatel.com |
Growth Momentum · Insight
neilpatel.com is losing traffic (-4%) despite 1.4M monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| backlinko.com | neilpatel.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 45% | Direct 49% | |
| Bounce Rate | 48.6% | 35.8% | neilpatel.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 131%
| Keyword | Volume | backlinko.com | neilpatel.com |
|---|---|---|---|
| ubersuggest | 540.7K | #6 | #9 |
| backlink checker | 314.8K | #6 | #3 |
| website traffic checker | 227.1K | #5 | #4 |
| traffic checker | 148.6K | #4 | #5 |
| seo audit | 27.7K | #10 | #2 |
| semantic seo | 8.3K | #1 | #3 |
Acquisition Strategy · Insight
backlinko.com acquires users primarily through Search (45%), while neilpatel.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — neilpatel.com's higher direct traffic suggests stronger brand recognition or product-led growth, while backlinko.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| backlinko.com | neilpatel.com | Leads | |
|---|---|---|---|
| Domain Age | 14y 11m | 28y 10m | neilpatel.com |
| Registered | Sep 2011 | Oct 1997 | |
| Expires | Sep 2035 | Oct 2030 |
Business Maturity · Insight
neilpatel.com has been in the market for over a decade, indicating established presence.
Market Position
| backlinko.com | neilpatel.com | Leads | |
|---|---|---|---|
| Global Rank | #170.5K | #34.1K | neilpatel.com |
| Category Rank | #169 | #1.7K | backlinko.com |
backlinko.com only
neilpatel.com only
Market Position · Insight
Each has untapped markets the other serves: backlinko.com could expand into Brazil, while neilpatel.com could target Australia.
Key Takeaways
- •neilpatel.com is losing traffic (-4%) despite 1.4M monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
- •backlinko.com acquires users primarily through Search (45%), while neilpatel.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — neilpatel.com's higher direct traffic suggests stronger brand recognition or product-led growth, while backlinko.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •neilpatel.com receives 4.3x more monthly traffic than backlinko.com (1.4M vs 324.6K).
- •backlinko.com is growing (+2%) while neilpatel.com is declining (-4%).
- •neilpatel.com keeps visitors significantly longer (3m54s avg session vs backlinko.com's 0m36s), suggesting deeper product engagement or stickier content.
- •neilpatel.com has a 13 percentage point lower bounce rate (36% vs 49%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026