backlinko.com vs seranking.com
Market traction comparison · Updated Jul 2026
| backlinko.com | seranking.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 1.2M | seranking.com |
| Bounce Rate | 48.6% | 40.0% | seranking.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 14y 11m | 15y 11m | seranking.com |
seranking.com leads in 3 of 4 dimensions, while backlinko.com leads in 0.
Growth Momentum
| backlinko.com | seranking.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 1.2M | seranking.com |
| MoM Change | +2% | -2% | backlinko.com |
| Avg. Session | 0m36s | 4m29s | seranking.com |
| Pages / Visit | 1.7 | 5.3 | seranking.com |
Growth Momentum · Insight
seranking.com is losing traffic (-2%) despite 1.2M monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| backlinko.com | seranking.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 45% | Direct 42% | |
| Bounce Rate | 48.6% | 40.0% | seranking.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | backlinko.com | seranking.com |
|---|---|---|---|
| backlink checker | 314.8K | #6 | #7 |
| website traffic checker | 227.1K | #5 | #6 |
| traffic checker | 148.6K | #4 | #7 |
| keyword difficulty checker | 20.3K | #10 | #6 |
| semantic seo | 8.3K | #1 | #2 |
| ai visibility tools | 1.3K | #6 | #7 |
Acquisition Strategy · Insight
backlinko.com acquires users primarily through Search (45%), while seranking.com relies on Direct (42%). This reflects fundamentally different go-to-market strategies — seranking.com's higher direct traffic suggests stronger brand recognition or product-led growth, while backlinko.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| backlinko.com | seranking.com | Leads | |
|---|---|---|---|
| Domain Age | 14y 11m | 15y 11m | seranking.com |
| Registered | Sep 2011 | Sep 2010 | |
| Expires | Sep 2035 | Sep 2027 |
Business Maturity · Insight
seranking.com has been in the market for over a decade, indicating established presence.
Market Position
| backlinko.com | seranking.com | Leads | |
|---|---|---|---|
| Global Rank | #170.5K | #37.2K | seranking.com |
| Category Rank | #169 | #2.7K | backlinko.com |
| PH Upvotes | — | 7 |
backlinko.com only
seranking.com only
Market Position · Insight
Each has untapped markets the other serves: backlinko.com could expand into United Kingdom, Netherlands, Germany, while seranking.com could target Pakistan, Indonesia, Australia.
Key Takeaways
- •seranking.com is losing traffic (-2%) despite 1.2M monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
- •backlinko.com acquires users primarily through Search (45%), while seranking.com relies on Direct (42%). This reflects fundamentally different go-to-market strategies — seranking.com's higher direct traffic suggests stronger brand recognition or product-led growth, while backlinko.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •seranking.com receives 3.7x more monthly traffic than backlinko.com (1.2M vs 324.6K).
- •backlinko.com is growing (+2%) while seranking.com is declining (-2%).
- •seranking.com keeps visitors significantly longer (4m29s avg session vs backlinko.com's 0m36s), suggesting deeper product engagement or stickier content.
- •seranking.com has a 9 percentage point lower bounce rate (40% vs 49%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026