backlinko.com vs thehoth.com
Market traction comparison · Updated Jul 2026
| backlinko.com | thehoth.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 152.2K | backlinko.com |
| Bounce Rate | 48.6% | 42.2% | thehoth.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 14y 11m | 15y 12m | thehoth.com |
thehoth.com leads in 2 of 4 dimensions, while backlinko.com leads in 1.
Growth Momentum
| backlinko.com | thehoth.com | Leads | |
|---|---|---|---|
| Monthly Visits | 324.6K | 152.2K | backlinko.com |
| MoM Change | +2% | -16% | backlinko.com |
| Avg. Session | 0m36s | 0m34s | backlinko.com |
| Pages / Visit | 1.7 | 2.9 | thehoth.com |
Growth Momentum · Insight
thehoth.com is losing traffic (-16%) despite 152.2K monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| backlinko.com | thehoth.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 45% | Direct 49% | |
| Bounce Rate | 48.6% | 42.2% | thehoth.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 40%
| Keyword | Volume | backlinko.com | thehoth.com |
|---|---|---|---|
| seo audit | 27.7K | #10 | #7 |
Acquisition Strategy · Insight
backlinko.com acquires users primarily through Search (45%), while thehoth.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — thehoth.com's higher direct traffic suggests stronger brand recognition or product-led growth, while backlinko.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| backlinko.com | thehoth.com | Leads | |
|---|---|---|---|
| Domain Age | 14y 11m | 15y 12m | thehoth.com |
| Registered | Sep 2011 | Sep 2010 | |
| Expires | Sep 2035 | Sep 2027 |
Business Maturity · Insight
thehoth.com has been in the market for over a decade, indicating established presence.
Market Position
| backlinko.com | thehoth.com | Leads | |
|---|---|---|---|
| Global Rank | #170.5K | #253.0K | backlinko.com |
| Category Rank | #169 | — |
backlinko.com only
thehoth.com only
Market Position · Insight
Each has untapped markets the other serves: backlinko.com could expand into Nigeria, Malaysia, Philippines, while thehoth.com could target Pakistan, Indonesia, Australia.
Key Takeaways
- •thehoth.com is losing traffic (-16%) despite 152.2K monthly visits. backlinko.com's +2% growth puts it on a trajectory to overtake.
- •backlinko.com acquires users primarily through Search (45%), while thehoth.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — thehoth.com's higher direct traffic suggests stronger brand recognition or product-led growth, while backlinko.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •backlinko.com receives 2.1x more monthly traffic than thehoth.com (324.6K vs 152.2K).
- •backlinko.com is growing (+2%) while thehoth.com is declining (-16%).
- •backlinko.com acquires traffic primarily through Search (45%), while thehoth.com relies on Direct (49%) — fundamentally different acquisition strategies.
- •They share 17 keywords (40% overlap), indicating direct search competition.
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Report based on data from July 2026