builtwith.com vs urlscan.io
Market traction comparison · Updated Jul 2026
| builtwith.com | urlscan.io | Leads | |
|---|---|---|---|
| Monthly Visits | 1.6M | 1.2M | builtwith.com |
| Bounce Rate | 47.2% | 37.4% | urlscan.io |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 19y 1m | 10y 6m | builtwith.com |
builtwith.com leads in 2 of 4 dimensions, while urlscan.io leads in 1.
Growth Momentum
| builtwith.com | urlscan.io | Leads | |
|---|---|---|---|
| Monthly Visits | 1.6M | 1.2M | builtwith.com |
| MoM Change | +3% | +1% | builtwith.com |
| Avg. Session | 0m55s | 1m44s | urlscan.io |
| Pages / Visit | 2.7 | 4.4 | urlscan.io |
Growth Momentum · Insight
builtwith.com receives 1.3x more monthly traffic than urlscan.io (1.6M vs 1.2M).
Acquisition Strategy
| builtwith.com | urlscan.io | Leads | |
|---|---|---|---|
| Primary Channel | Search 60% | Direct 56% | |
| Bounce Rate | 47.2% | 37.4% | urlscan.io |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
builtwith.com acquires users primarily through Search (60%), while urlscan.io relies on Direct (56%). This reflects fundamentally different go-to-market strategies — urlscan.io's higher direct traffic suggests stronger brand recognition or product-led growth, while builtwith.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| builtwith.com | urlscan.io | Leads | |
|---|---|---|---|
| Domain Age | 19y 1m | 10y 6m | builtwith.com |
| Registered | Jul 2007 | Feb 2016 | |
| Expires | Jul 2034 | Feb 2027 |
Business Maturity · Insight
builtwith.com has been in the market for over a decade, indicating established presence.
Market Position
| builtwith.com | urlscan.io | Leads | |
|---|---|---|---|
| Global Rank | #36.2K | #38.0K | builtwith.com |
| Category Rank | #1.8K | — |
builtwith.com only
urlscan.io only
Market Position · Insight
Each has untapped markets the other serves: builtwith.com could expand into Germany, Brazil, Vietnam, while urlscan.io could target United Kingdom, Canada, Pakistan.
Key Takeaways
- •builtwith.com receives 1.3x more monthly traffic than urlscan.io (1.6M vs 1.2M).
- •builtwith.com acquires users primarily through Search (60%), while urlscan.io relies on Direct (56%). This reflects fundamentally different go-to-market strategies — urlscan.io's higher direct traffic suggests stronger brand recognition or product-led growth, while builtwith.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •builtwith.com has 1.3x more traffic (1.6M vs 1.2M), though both operate at comparable scale.
- •urlscan.io keeps visitors significantly longer (1m44s avg session vs builtwith.com's 0m55s), suggesting deeper product engagement or stickier content.
- •urlscan.io has a 10 percentage point lower bounce rate (37% vs 47%), indicating better landing page relevance or more targeted traffic.
- •builtwith.com acquires traffic primarily through Search (60%), while urlscan.io relies on Direct (56%) — fundamentally different acquisition strategies.
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Report based on data from July 2026