semrush.com vs urlscan.io
Market traction comparison · Updated Jul 2026
| semrush.com | urlscan.io | Leads | |
|---|---|---|---|
| Monthly Visits | 12.9M | 1.2M | semrush.com |
| Bounce Rate | 48.8% | 37.4% | urlscan.io |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 17y 11m | 10y 6m | semrush.com |
semrush.com leads in 2 of 4 dimensions, while urlscan.io leads in 1.
Growth Momentum
| semrush.com | urlscan.io | Leads | |
|---|---|---|---|
| Monthly Visits | 12.9M | 1.2M | semrush.com |
| MoM Change | +2% | +1% | semrush.com |
| Avg. Session | 2m46s | 1m44s | semrush.com |
| Pages / Visit | 4.2 | 4.4 | urlscan.io |
Growth Momentum · Insight
semrush.com receives 10.9x more monthly traffic than urlscan.io (12.9M vs 1.2M).
Acquisition Strategy
| semrush.com | urlscan.io | Leads | |
|---|---|---|---|
| Primary Channel | Search 50% | Direct 56% | |
| Bounce Rate | 48.8% | 37.4% | urlscan.io |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
semrush.com acquires users primarily through Search (50%), while urlscan.io relies on Direct (56%). This reflects fundamentally different go-to-market strategies — urlscan.io's higher direct traffic suggests stronger brand recognition or product-led growth, while semrush.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| semrush.com | urlscan.io | Leads | |
|---|---|---|---|
| Domain Age | 17y 11m | 10y 6m | semrush.com |
| Registered | Oct 2008 | Feb 2016 | |
| Expires | Oct 2035 | Feb 2027 |
Business Maturity · Insight
semrush.com has been in the market for over a decade, indicating established presence.
Market Position
| semrush.com | urlscan.io | Leads | |
|---|---|---|---|
| Global Rank | #4.0K | #38.0K | semrush.com |
| Category Rank | #6 | — | |
| PH Upvotes | 18 | — |
semrush.com only
urlscan.io only
Market Position · Insight
Each has untapped markets the other serves: semrush.com could expand into Brazil, Vietnam, while urlscan.io could target United Kingdom, France.
Key Takeaways
- •semrush.com receives 10.9x more monthly traffic than urlscan.io (12.9M vs 1.2M).
- •semrush.com acquires users primarily through Search (50%), while urlscan.io relies on Direct (56%). This reflects fundamentally different go-to-market strategies — urlscan.io's higher direct traffic suggests stronger brand recognition or product-led growth, while semrush.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •semrush.com receives 10.9x more monthly traffic than urlscan.io (12.9M vs 1.2M).
- •semrush.com keeps visitors significantly longer (2m46s avg session vs urlscan.io's 1m44s), suggesting deeper product engagement or stickier content.
- •urlscan.io has a 11 percentage point lower bounce rate (37% vs 49%), indicating better landing page relevance or more targeted traffic.
- •semrush.com acquires traffic primarily through Search (50%), while urlscan.io relies on Direct (56%) — fundamentally different acquisition strategies.
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Report based on data from July 2026