businessinsider.com vs eia.gov
Market traction comparison · Updated Jul 2026
| businessinsider.com | eia.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 42.1M | 1.8M | businessinsider.com |
| Bounce Rate | 56.8% | 57.5% | businessinsider.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 6m | 16y 11m | businessinsider.com |
businessinsider.com leads in 3 of 4 dimensions, while eia.gov leads in 0.
Growth Momentum
| businessinsider.com | eia.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 42.1M | 1.8M | businessinsider.com |
| MoM Change | -11% | +1% | eia.gov |
| Avg. Session | 1m04s | 1m38s | eia.gov |
| Pages / Visit | 2.1 | 2.5 | eia.gov |
Growth Momentum · Insight
businessinsider.com is losing traffic (-11%) despite 42.1M monthly visits. eia.gov's +1% growth puts it on a trajectory to overtake.
Acquisition Strategy
| businessinsider.com | eia.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 45% | Search 48% | |
| Bounce Rate | 56.8% | 57.5% | businessinsider.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 71%
Acquisition Strategy · Insight
businessinsider.com acquires users primarily through Direct (45%), while eia.gov relies on Search (48%). This reflects fundamentally different go-to-market strategies — businessinsider.com's higher direct traffic suggests stronger brand recognition or product-led growth, while eia.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| businessinsider.com | eia.gov | Leads | |
|---|---|---|---|
| Domain Age | 28y 6m | 16y 11m | businessinsider.com |
| Registered | Mar 1998 | Oct 2009 | |
| Expires | Sep 2028 | Aug 2026 |
Business Maturity · Insight
businessinsider.com has been in the market for over a decade, indicating established presence.
Market Position
| businessinsider.com | eia.gov | Leads | |
|---|---|---|---|
| Global Rank | #1.5K | #34.3K | businessinsider.com |
| Category Rank | #31 | #45 | businessinsider.com |
businessinsider.com only
eia.gov only
Market Position · Insight
Each has untapped markets the other serves: businessinsider.com could expand into France, while eia.gov could target Germany.
Key Takeaways
- •businessinsider.com is losing traffic (-11%) despite 42.1M monthly visits. eia.gov's +1% growth puts it on a trajectory to overtake.
- •businessinsider.com acquires users primarily through Direct (45%), while eia.gov relies on Search (48%). This reflects fundamentally different go-to-market strategies — businessinsider.com's higher direct traffic suggests stronger brand recognition or product-led growth, while eia.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •businessinsider.com receives 23.6x more monthly traffic than eia.gov (42.1M vs 1.8M).
- •eia.gov is growing (+1%) while businessinsider.com is declining (-11%).
- •eia.gov keeps visitors significantly longer (1m38s avg session vs businessinsider.com's 1m04s), suggesting deeper product engagement or stickier content.
- •businessinsider.com acquires traffic primarily through Direct (45%), while eia.gov relies on Search (48%) — fundamentally different acquisition strategies.
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Report based on data from July 2026