ca.gov vs nih.gov
Market traction comparison · Updated Jul 2026
| ca.gov | nih.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 88.0M | 154.2M | nih.gov |
| Bounce Rate | 34.0% | 50.1% | ca.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 28y 11m | ca.gov |
ca.gov leads in 2 of 4 dimensions, while nih.gov leads in 1.
Growth Momentum
| ca.gov | nih.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 88.0M | 154.2M | nih.gov |
| MoM Change | +5% | -1% | ca.gov |
| Avg. Session | 6m58s | 4m29s | ca.gov |
| Pages / Visit | 7.5 | 3.5 | ca.gov |
Growth Momentum · Insight
nih.gov is losing traffic (-1%) despite 154.2M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ca.gov | nih.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 59% | |
| Bounce Rate | 34.0% | 50.1% | ca.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 13%
| Keyword | Volume | ca.gov | nih.gov |
|---|---|---|---|
| ozone | 92.0K | #8 | #6 |
Acquisition Strategy · Insight
ca.gov acquires users primarily through Direct (44%), while nih.gov relies on Search (59%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nih.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ca.gov | nih.gov | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 28y 11m | ca.gov |
| Registered | Oct 1997 | Oct 1997 | |
| Expires | Sep 2026 | Aug 2026 |
Business Maturity · Insight
ca.gov has been in the market for over a decade, indicating established presence.
Market Position
| ca.gov | nih.gov | Leads | |
|---|---|---|---|
| Global Rank | #326 | #271 | nih.gov |
| Category Rank | #1 | #2 | ca.gov |
ca.gov only
nih.gov only
Market Position · Insight
Each has untapped markets the other serves: ca.gov could expand into United Kingdom, Japan, while nih.gov could target Philippines, Mexico.
Key Takeaways
- •nih.gov is losing traffic (-1%) despite 154.2M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
- •ca.gov acquires users primarily through Direct (44%), while nih.gov relies on Search (59%). This reflects fundamentally different go-to-market strategies — ca.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nih.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nih.gov has 1.8x more traffic (154.2M vs 88.0M), though both operate at comparable scale.
- •ca.gov is growing (+5%) while nih.gov is declining (-1%).
- •ca.gov keeps visitors significantly longer (6m58s avg session vs nih.gov's 4m29s), suggesting deeper product engagement or stickier content.
- •ca.gov has a 16 percentage point lower bounce rate (34% vs 50%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026