arkansas.gov vs ca.gov

Market traction comparison · Updated Jul 2026

arkansas.gov

ca.gov

	arkansas.gov	ca.gov	Leads
Monthly Visits	3.4M	88.0M	ca.gov
Bounce Rate	35.2%	34.0%	ca.gov
SEO & Keywords	30	30	Tie
Domain Age	26y 1m	28y 11m	ca.gov

ca.gov leads in 3 of 4 dimensions, while arkansas.gov leads in 0.

Growth Momentum

arkansas.govca.gov

	arkansas.gov	ca.gov	Leads
Monthly Visits	3.4M	88.0M	ca.gov
MoM Change	-3%	+5%	ca.gov
Avg. Session	5m20s	6m58s	ca.gov
Pages / Visit	6.1	7.5	ca.gov

Growth Momentum · Insight

arkansas.gov is losing traffic (-3%) despite 3.4M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.

Acquisition Strategy

	arkansas.gov	ca.gov	Leads
Primary Channel	Direct 55%	Direct 44%
Bounce Rate	35.2%	34.0%	ca.gov
SEO & Keywords	30	30	—

arkansas.gov

Search 35%Direct 55%Social 2%Referral 5%Email 3%

ca.gov

Search 43%Direct 44%Social 3%Referral 5%Email 4%

SearchDirectSocialReferralPaidEmail

arkansas.gov OnlySharedca.gov Only

Keyword Overlap Rate: 20%

Acquisition Strategy · Insight

arkansas.gov acquires users primarily through Direct (55%), while ca.gov relies on Direct (44%). This reflects fundamentally different go-to-market strategies — arkansas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while ca.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	arkansas.gov	ca.gov	Leads
Domain Age	26y 1m	28y 11m	ca.gov
Registered	Jul 2000	Oct 1997
Expires	Aug 2026	Sep 2026

Business Maturity · Insight

ca.gov has been in the market for over a decade, indicating established presence.

Market Position

	arkansas.gov	ca.gov	Leads
Global Rank	#13.0K	#326	ca.gov
Category Rank	#69	#1	ca.gov

arkansas.govca.gov

🇺🇸 United States

96%

🇮🇳 India

🇨🇦 Canada

arkansas.gov only

🇬🇧 United Kingdom 0%🇧🇷 Brazil 0%

ca.gov only

🌐 Philippines 0%🇲🇽 Mexico 0%

Market Position · Insight

Each has untapped markets the other serves: arkansas.gov could expand into Philippines, Mexico, while ca.gov could target United Kingdom, Brazil.

Key Takeaways

•arkansas.gov is losing traffic (-3%) despite 3.4M monthly visits. ca.gov's +5% growth puts it on a trajectory to overtake.
•arkansas.gov acquires users primarily through Direct (55%), while ca.gov relies on Direct (44%). This reflects fundamentally different go-to-market strategies — arkansas.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while ca.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•ca.gov receives 25.8x more monthly traffic than arkansas.gov (88.0M vs 3.4M).
•ca.gov is growing (+5%) while arkansas.gov is declining (-3%).
•They share 10 keywords (20% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.