ca.gov

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Medium Opportunity · 60/100

29y1997-10-01Domain Age

88.0M+5%Monthly Visits

Direct 44%United States 96%Primary Channel

5Competitors

Product Identity

About

California is acting to protect our people from gas price spikes. We’re working toward a future of cleaner air and better roads for all.

Categorylaw_and_government/government

Product Identity · Insight

Operating for 29 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

88,038,624

↑5.3% vs last month

Bounce Rate

34.0%

Pages / Visit

7.5

Avg. Session

6m 58s

Domain Age

28.8 years

#326Global Rank

#91Country Rank (840)

#1Category Rank · Government

Traffic Trend

↑5.3%

Growth Profile · Insight

Traffic is stable with high browsing depth (7.5 pages/visit) — a loyal user base, but growth may require new acquisition channels to break the plateau.

Acquisition Engine

Traffic Sources

Organic Search

42.1%

Direct

43.8%

Social

3.2%

Referral

5.3%

Paid

0.0%

4.4%

Gen AI

1.3%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

96.2%

Top 3 countries account for 97.1% of traffic — high geographic concentration

Top Keywords

Keyword
porn	9.0M	$0.00	$901.1K
xxx	2.7M	$0.00	$701.9K
dmv	1.0M	$1.93	$478.2K
xnhau	544.0K	$0.68	$383.6K
edd	392.6K	$4.71	$988.0K

SERP Rankings

Keyword			Ranking URL
cal	#3	🏠	www.ca.gov/	778,540	$0.54
jobs near me	#4	🏠	calcareers.ca.gov/	542,830	$0.75
real estate	#5	🏠	www.dre.ca.gov/	462,980	$0.50
tax calculator	#4	📄	www.ftb.ca.gov/file/personal/tax-calculator-tables-rates.asp	277,690	$0.85
dot	#9	🏠	dot.ca.gov/	189,200	$1.71

Acquisition Engine · Insight

Brand-driven growth (44% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does ca.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

nih.gov

🔗 3 keyword overlap

[Enter summary here]

154.2M/mo-1%Oct 1997

Shares 3 keywords including "hantavirus"

ca.gov vs nih.gov →Visit Website ↗

arkansas.gov

🔗 3 keyword overlap

Explore Arkansas.gov, your portal for everything Arkansas. Access information on state government services, resources, and other helpful information.

3.4M/mo-3%Jul 2000

Shares 3 keywords including "porn"

ca.gov vs arkansas.gov →Visit Website ↗

xnxx.com

🔗 2 keyword overlap

xnxx delivers free sex movies and fast free porn videos (tube porn). now 10 million+ sex vids available for free! featuring hot pussy, sexy girls in xxx rated porn clips.

580.3M/mo+1%Apr 2002

Shares 2 keywords including "porn"

ca.gov vs xnxx.com →Visit Website ↗

xhaccess.com

🔗 2 keyword overlap

Watch Cartoon of White Woman Catching that Nut video on xHamster, the best sex tube site with tons of free CEI Big Cock & American porn movies!

208.5M/mo+28%Nov 2020

Shares 2 keywords including "porn"

ca.gov vs xhaccess.com →Visit Website ↗

xhamster.desi

🔗 2 keyword overlap

Here's your free access to Cartoon porn pictures & nudes on xHamster - a huge archive of hot naked women photo galleries featuring homemade fucking & sucking XXX action! #40

205.8M/mo+0%Nov 2016

Shares 2 keywords including "porn"

ca.gov vs xhamster.desi →Visit Website ↗

View full competitive analysis of ca.gov →

Competitive Landscape · Insight

Competes with 5 products. Closest competitor nih.gov shares 3 keywords at 154.2M/mo — competition intensity is low.

ca.gov

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

Tools at a similar scale