cancer.org vs nih.gov

Market traction comparison · Updated Jul 2026

cancer.org

nih.gov

	cancer.org	nih.gov	Leads
Monthly Visits	2.3M	154.2M	nih.gov
Bounce Rate	64.6%	50.1%	nih.gov
SEO & Keywords	30	30	Tie
Domain Age	31y 11m	28y 11m	cancer.org

nih.gov leads in 2 of 4 dimensions, while cancer.org leads in 1.

Growth Momentum

cancer.orgnih.gov

	cancer.org	nih.gov	Leads
Monthly Visits	2.3M	154.2M	nih.gov
MoM Change	+15%	-1%	cancer.org
Avg. Session	1m10s	4m29s	nih.gov
Pages / Visit	1.8	3.5	nih.gov

Growth Momentum · Insight

cancer.org is growing faster (+15%) but visitors stay 3.8x shorter (1m10s vs 4m29s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.

Acquisition Strategy

	cancer.org	nih.gov	Leads
Primary Channel	Search 61%	Search 59%
Bounce Rate	64.6%	50.1%	nih.gov
SEO & Keywords	30	30	—

cancer.org

Search 61%Direct 29%Social 4%Referral 5%Email 1%

nih.gov

Search 59%Direct 32%Social 3%Referral 5%

SearchDirectSocialReferralPaidEmail

cancer.org OnlySharednih.gov Only

Keyword Overlap Rate: 567%

Acquisition Strategy · Insight

cancer.org acquires users primarily through Search (61%), while nih.gov relies on Search (59%). This reflects fundamentally different go-to-market strategies — nih.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while cancer.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	cancer.org	nih.gov	Leads
Domain Age	31y 11m	28y 11m	cancer.org
Registered	Oct 1994	Oct 1997
Expires	Oct 2029	Aug 2026

Business Maturity · Insight

cancer.org has been in the market for over a decade, indicating established presence.

Market Position

	cancer.org	nih.gov	Leads
Global Rank	#30.6K	#271	nih.gov
Category Rank	#12	#2	nih.gov

cancer.orgnih.gov

🇺🇸 United States

68%

44%

🇮🇳 India

🇨🇦 Canada

cancer.org only

🇲🇽 Mexico 2%🇪🇸 Spain 1%

nih.gov only

🇬🇧 United Kingdom 4%🇯🇵 Japan 3%

Market Position · Insight

Each has untapped markets the other serves: cancer.org could expand into United Kingdom, Japan, while nih.gov could target Mexico, Spain.

Key Takeaways

•nih.gov is losing traffic (-1%) despite 154.2M monthly visits. cancer.org's +15% growth puts it on a trajectory to overtake.
•cancer.org is growing faster (+15%) but visitors stay 3.8x shorter (1m10s vs 4m29s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
•cancer.org acquires users primarily through Search (61%), while nih.gov relies on Search (59%). This reflects fundamentally different go-to-market strategies — nih.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while cancer.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•nih.gov receives 66.1x more monthly traffic than cancer.org (154.2M vs 2.3M).
•cancer.org is growing (+15%) while nih.gov is declining (-1%).
•nih.gov keeps visitors significantly longer (4m29s avg session vs cancer.org's 1m10s), suggesting deeper product engagement or stickier content.

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