cbsnews.com vs dw.com
Market traction comparison · Updated Jul 2026
| cbsnews.com | dw.com | Leads | |
|---|---|---|---|
| Monthly Visits | 68.5M | 31.4M | cbsnews.com |
| Bounce Rate | 68.3% | 52.7% | dw.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 11m | 31y 9m | cbsnews.com |
cbsnews.com leads in 2 of 4 dimensions, while dw.com leads in 1.
Growth Momentum
| cbsnews.com | dw.com | Leads | |
|---|---|---|---|
| Monthly Visits | 68.5M | 31.4M | cbsnews.com |
| MoM Change | +4% | +9% | dw.com |
| Avg. Session | 1m11s | 2m37s | dw.com |
| Pages / Visit | 1.6 | 2.8 | dw.com |
Growth Momentum · Insight
cbsnews.com receives 2.2x more monthly traffic than dw.com (68.5M vs 31.4M).
Acquisition Strategy
| cbsnews.com | dw.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 47% | Direct 48% | |
| Bounce Rate | 68.3% | 52.7% | dw.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 76%
Acquisition Strategy · Insight
cbsnews.com acquires users primarily through Search (47%), while dw.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — dw.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cbsnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbsnews.com | dw.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 31y 9m | cbsnews.com |
| Registered | Oct 1994 | Dec 1994 | |
| Expires | Oct 2026 | Dec 2026 |
Business Maturity · Insight
cbsnews.com has been in the market for over a decade, indicating established presence.
Market Position
| cbsnews.com | dw.com | Leads | |
|---|---|---|---|
| Global Rank | #996 | #1.9K | cbsnews.com |
| Category Rank | #20 | #50 | cbsnews.com |
cbsnews.com only
dw.com only
Market Position · Insight
cbsnews.com is heavily concentrated in United States (88%), creating dependency risk on a single market. dw.com has a more diversified audience.
Each has untapped markets the other serves: cbsnews.com could expand into Germany, Ukraine, Brazil, while dw.com could target Canada, United Kingdom, India.
Key Takeaways
- •cbsnews.com receives 2.2x more monthly traffic than dw.com (68.5M vs 31.4M).
- •cbsnews.com acquires users primarily through Search (47%), while dw.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — dw.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cbsnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cbsnews.com receives 2.2x more monthly traffic than dw.com (68.5M vs 31.4M).
- •dw.com keeps visitors significantly longer (2m37s avg session vs cbsnews.com's 1m11s), suggesting deeper product engagement or stickier content.
- •dw.com has a 16 percentage point lower bounce rate (53% vs 68%), indicating better landing page relevance or more targeted traffic.
- •cbsnews.com acquires traffic primarily through Search (47%), while dw.com relies on Direct (48%) — fundamentally different acquisition strategies.
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Report based on data from July 2026