cbsnews.com vs cnn.com
Market traction comparison · Updated Jul 2026
| cbsnews.com | cnn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 68.5M | 351.8M | cnn.com |
| Bounce Rate | 68.3% | 61.2% | cnn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 11m | 32y 11m | cnn.com |
cnn.com leads in 3 of 4 dimensions, while cbsnews.com leads in 0.
Growth Momentum
| cbsnews.com | cnn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 68.5M | 351.8M | cnn.com |
| MoM Change | +4% | +1% | cbsnews.com |
| Avg. Session | 1m11s | 2m34s | cnn.com |
| Pages / Visit | 1.6 | 2.0 | cnn.com |
Growth Momentum · Insight
cnn.com receives 5.1x more monthly traffic than cbsnews.com (351.8M vs 68.5M).
Acquisition Strategy
| cbsnews.com | cnn.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 47% | Direct 69% | |
| Bounce Rate | 68.3% | 61.2% | cnn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 216%
| Keyword | Volume | cbsnews.com | cnn.com |
|---|---|---|---|
| news | 12.8M | #7 | #2 |
| the news | 60.2K | #6 | #1 |
| ai school | 3.3K | #8 | #10 |
Acquisition Strategy · Insight
cbsnews.com acquires users primarily through Search (47%), while cnn.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cbsnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbsnews.com | cnn.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 32y 11m | cnn.com |
| Registered | Oct 1994 | Sep 1993 | |
| Expires | Oct 2026 | Sep 2027 |
Business Maturity · Insight
cnn.com has been in the market for over a decade, indicating established presence.
Market Position
| cbsnews.com | cnn.com | Leads | |
|---|---|---|---|
| Global Rank | #996 | #153 | cnn.com |
| Category Rank | #20 | #5 | cnn.com |
cbsnews.com only
cnn.com only
Market Position · Insight
Each has untapped markets the other serves: cbsnews.com could expand into Germany, while cnn.com could target India.
Key Takeaways
- •cnn.com receives 5.1x more monthly traffic than cbsnews.com (351.8M vs 68.5M).
- •cbsnews.com acquires users primarily through Search (47%), while cnn.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cbsnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 5.1x more monthly traffic than cbsnews.com (351.8M vs 68.5M).
- •cnn.com keeps visitors significantly longer (2m34s avg session vs cbsnews.com's 1m11s), suggesting deeper product engagement or stickier content.
- •cbsnews.com acquires traffic primarily through Search (47%), while cnn.com relies on Direct (69%) — fundamentally different acquisition strategies.
- •They share 41 keywords (216% overlap), indicating direct search competition.
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Report based on data from July 2026