cbsnews.com vs nbcnews.com
Market traction comparison · Updated Jul 2026
| cbsnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 68.5M | 70.1M | nbcnews.com |
| Bounce Rate | 68.3% | 72.2% | cbsnews.com |
| SEO & Keywords | 30 | 20 | cbsnews.com |
| Domain Age | 31y 11m | 29y 2m | cbsnews.com |
cbsnews.com leads in 3 of 4 dimensions, while nbcnews.com leads in 1.
Growth Momentum
| cbsnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 68.5M | 70.1M | nbcnews.com |
| MoM Change | +4% | -26% | cbsnews.com |
| Avg. Session | 1m11s | 1m20s | nbcnews.com |
| Pages / Visit | 1.6 | 1.6 | cbsnews.com |
Growth Momentum · Insight
nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. cbsnews.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cbsnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 47% | Search 44% | |
| Bounce Rate | 68.3% | 72.2% | cbsnews.com |
| SEO & Keywords | 30 | 20 | cbsnews.com |
Keyword Overlap Rate: 285%
| Keyword | Volume | cbsnews.com | nbcnews.com |
|---|---|---|---|
| news | 12.8M | #7 | #5 |
| the news | 60.2K | #6 | #3 |
Acquisition Strategy · Insight
cbsnews.com acquires users primarily through Search (47%), while nbcnews.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — nbcnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cbsnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbsnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 11m | 29y 2m | cbsnews.com |
| Registered | Oct 1994 | Jun 1997 | |
| Expires | Oct 2026 | Jun 2027 |
Business Maturity · Insight
cbsnews.com has been in the market for over a decade, indicating established presence.
Market Position
| cbsnews.com | nbcnews.com | Leads | |
|---|---|---|---|
| Global Rank | #996 | #1.0K | cbsnews.com |
| Category Rank | #20 | #21 | cbsnews.com |
Key Takeaways
- •nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. cbsnews.com's +4% growth puts it on a trajectory to overtake.
- •cbsnews.com acquires users primarily through Search (47%), while nbcnews.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — nbcnews.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cbsnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cbsnews.com is growing (+4%) while nbcnews.com is declining (-26%).
- •They share 37 keywords (285% overlap), indicating direct search competition.
- •cbsnews.com has 1.5x more ranking keywords (30 vs 20), indicating broader SEO footprint.
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Report based on data from July 2026