cincinnati.com vs wired.com
Market traction comparison · Updated Jul 2026
| cincinnati.com | wired.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 13.9M | wired.com |
| Bounce Rate | 49.0% | 62.9% | cincinnati.com |
| SEO & Keywords | 29 | 30 | wired.com |
| Domain Age | 27y 11m | 33y 9m | wired.com |
wired.com leads in 3 of 4 dimensions, while cincinnati.com leads in 1.
Growth Momentum
| cincinnati.com | wired.com | Leads | |
|---|---|---|---|
| Monthly Visits | 2.7M | 13.9M | wired.com |
| MoM Change | +17% | +1% | cincinnati.com |
| Avg. Session | 1m38s | 0m52s | cincinnati.com |
| Pages / Visit | 1.8 | 1.5 | cincinnati.com |
Growth Momentum · Insight
cincinnati.com is growing +17% while wired.com grows +1%. At current trajectory, cincinnati.com could close the traffic gap within 35 months.
Acquisition Strategy
| cincinnati.com | wired.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Search 43% | |
| Bounce Rate | 49.0% | 62.9% | cincinnati.com |
| SEO & Keywords | 29 | 30 | wired.com |
Keyword Overlap Rate: 4%
Acquisition Strategy · Insight
cincinnati.com acquires users primarily through Search (44%), while wired.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — cincinnati.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cincinnati.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cincinnati.com | wired.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 11m | 33y 9m | wired.com |
| Registered | Oct 1998 | Nov 1992 | |
| Expires | Oct 2026 | Nov 2027 |
Business Maturity · Insight
wired.com has been in the market for over a decade, indicating established presence.
Market Position
| cincinnati.com | wired.com | Leads | |
|---|---|---|---|
| Global Rank | #26.8K | #5.9K | wired.com |
| Category Rank | #295 | #54 | wired.com |
cincinnati.com only
wired.com only
Market Position · Insight
Each has untapped markets the other serves: cincinnati.com could expand into India, while wired.com could target Brazil.
Key Takeaways
- •cincinnati.com is growing +17% while wired.com grows +1%. At current trajectory, cincinnati.com could close the traffic gap within 35 months.
- •cincinnati.com acquires users primarily through Search (44%), while wired.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — cincinnati.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cincinnati.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wired.com receives 5.2x more monthly traffic than cincinnati.com (13.9M vs 2.7M).
- •Both are growing, with cincinnati.com accelerating faster at +17% vs +1%.
- •cincinnati.com keeps visitors significantly longer (1m38s avg session vs wired.com's 0m52s), suggesting deeper product engagement or stickier content.
- •cincinnati.com has a 14 percentage point lower bounce rate (49% vs 63%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026