wired.com vs wired.jp
Market traction comparison · Updated Jul 2026
| wired.com | wired.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 13.9M | 2.1M | wired.com |
| Bounce Rate | 62.9% | 82.7% | wired.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 33y 9m | — |
wired.com leads in 2 of 3 dimensions, while wired.jp leads in 0.
Growth Momentum
| wired.com | wired.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 13.9M | 2.1M | wired.com |
| MoM Change | +1% | +9% | wired.jp |
| Avg. Session | 0m52s | 0m49s | wired.com |
| Pages / Visit | 1.5 | 1.3 | wired.com |
Growth Momentum · Insight
wired.com receives 6.6x more monthly traffic than wired.jp (13.9M vs 2.1M).
Acquisition Strategy
| wired.com | wired.jp | Leads | |
|---|---|---|---|
| Primary Channel | Search 43% | Search 47% | |
| Bounce Rate | 62.9% | 82.7% | wired.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 186%
Acquisition Strategy · Insight
wired.com acquires users primarily through Search (43%), while wired.jp relies on Search (47%). This reflects fundamentally different go-to-market strategies — wired.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while wired.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| wired.com | wired.jp | Leads | |
|---|---|---|---|
| Domain Age | 33y 9m | — | |
| Registered | Nov 1992 | — | |
| Expires | Nov 2027 | — |
Market Position
| wired.com | wired.jp | Leads | |
|---|---|---|---|
| Global Rank | #5.9K | #37.9K | wired.com |
| Category Rank | #54 | #90 | wired.com |
wired.com only
wired.jp only
Market Position · Insight
Each has untapped markets the other serves: wired.com could expand into Japan, Malaysia, South Korea, while wired.jp could target Canada, India, Australia.
Key Takeaways
- •wired.com receives 6.6x more monthly traffic than wired.jp (13.9M vs 2.1M).
- •wired.com acquires users primarily through Search (43%), while wired.jp relies on Search (47%). This reflects fundamentally different go-to-market strategies — wired.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while wired.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wired.com receives 6.6x more monthly traffic than wired.jp (13.9M vs 2.1M).
- •Both are growing, with wired.jp accelerating faster at +9% vs +1%.
- •wired.com has a 20 percentage point lower bounce rate (63% vs 83%), indicating better landing page relevance or more targeted traffic.
- •They share 39 keywords (186% overlap), indicating direct search competition.
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Report based on data from July 2026