clay.earth vs madewithclay.org

Market traction comparison · Updated Jul 2026

clay.earth faviconclay.earth
VS
madewithclay.org faviconmadewithclay.org
 clay.earthmadewithclay.orgLeads
Monthly Visits10.1K8.8Kclay.earth
Bounce Rate48.4%48.2%madewithclay.org
SEO & Keywords3530clay.earth
Domain Age7y 9m

clay.earth leads in 2 of 3 dimensions, while madewithclay.org leads in 1.

Growth Momentum

Growth Momentum
clay.earthmadewithclay.org
 clay.earthmadewithclay.orgLeads
Monthly Visits10.1K8.8Kclay.earth
MoM Change-44%+13%madewithclay.org
Avg. Session0m10s0m24smadewithclay.org
Pages / Visit1.51.8madewithclay.org

Growth Momentum · Insight

clay.earth is losing traffic (-44%) despite 10.1K monthly visits. madewithclay.org's +13% growth puts it on a trajectory to overtake.

Acquisition Strategy

 clay.earthmadewithclay.orgLeads
Primary Channel
Bounce Rate48.4%48.2%madewithclay.org
SEO & Keywords3530clay.earth
SearchDirectSocialReferralPaidEmail
3
32
clay.earth OnlySharedmadewithclay.org Only

Keyword Overlap Rate: 97%

Business Maturity

 clay.earthmadewithclay.orgLeads
Domain Age7y 9m
RegisteredNov 2018
ExpiresNov 2034

Market Position

 clay.earthmadewithclay.orgLeads
Global Rank#2.3M#2.5Mclay.earth
Category Rank#15.7K
clay.earthmadewithclay.org
🇺🇸 United States
45%
62%
🇮🇳 India
8%
5%

clay.earth only

🇳🇱 Netherlands 10%🇩🇪 Germany 8%🇹🇷 Türkiye 6%

madewithclay.org only

🇬🇧 United Kingdom 17%🌐 Morocco 8%🌐 Thailand 8%

Market Position · Insight

Each has untapped markets the other serves: clay.earth could expand into United Kingdom, Morocco, Thailand, while madewithclay.org could target Netherlands, Germany, Türkiye.

Key Takeaways

  • clay.earth is losing traffic (-44%) despite 10.1K monthly visits. madewithclay.org's +13% growth puts it on a trajectory to overtake.
  • madewithclay.org is growing (+13%) while clay.earth is declining (-44%).
  • madewithclay.org keeps visitors significantly longer (0m24s avg session vs clay.earth's 0m10s), suggesting deeper product engagement or stickier content.
  • They share 32 keywords (97% overlap), indicating direct search competition.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026