cms.gov vs medicare.gov
Market traction comparison · Updated Jul 2026
| cms.gov | medicare.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 4.3M | 7.5M | medicare.gov |
| Bounce Rate | 48.7% | 29.9% | medicare.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 2m | 28y 9m | medicare.gov |
medicare.gov leads in 3 of 4 dimensions, while cms.gov leads in 0.
Growth Momentum
| cms.gov | medicare.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 4.3M | 7.5M | medicare.gov |
| MoM Change | +6% | +3% | cms.gov |
| Avg. Session | 3m53s | 6m53s | medicare.gov |
| Pages / Visit | 3.1 | 7.7 | medicare.gov |
Growth Momentum · Insight
medicare.gov receives 1.8x more monthly traffic than cms.gov (7.5M vs 4.3M).
Acquisition Strategy
| cms.gov | medicare.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 50% | |
| Bounce Rate | 48.7% | 29.9% | medicare.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 67%
| Keyword | Volume | cms.gov | medicare.gov |
|---|---|---|---|
| what is an msa | 2.2K | #10 | #1 |
| cms marketing | 1.4K | #1 | #10 |
Acquisition Strategy · Insight
cms.gov acquires users primarily through Direct (44%), while medicare.gov relies on Direct (50%). This reflects fundamentally different go-to-market strategies — medicare.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while cms.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cms.gov | medicare.gov | Leads | |
|---|---|---|---|
| Domain Age | 25y 2m | 28y 9m | medicare.gov |
| Registered | Jun 2001 | Nov 1997 | |
| Expires | Sep 2026 | Sep 2026 |
Business Maturity · Insight
medicare.gov has been in the market for over a decade, indicating established presence.
Market Position
| cms.gov | medicare.gov | Leads | |
|---|---|---|---|
| Global Rank | #14.8K | #5.0K | medicare.gov |
| Category Rank | #68 | #17 | medicare.gov |
cms.gov only
medicare.gov only
Market Position · Insight
Each has untapped markets the other serves: cms.gov could expand into Algeria, United Kingdom, while medicare.gov could target India, Pakistan.
Key Takeaways
- •medicare.gov receives 1.8x more monthly traffic than cms.gov (7.5M vs 4.3M).
- •cms.gov acquires users primarily through Direct (44%), while medicare.gov relies on Direct (50%). This reflects fundamentally different go-to-market strategies — medicare.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while cms.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •medicare.gov has 1.8x more traffic (7.5M vs 4.3M), though both operate at comparable scale.
- •medicare.gov keeps visitors significantly longer (6m53s avg session vs cms.gov's 3m53s), suggesting deeper product engagement or stickier content.
- •medicare.gov has a 19 percentage point lower bounce rate (30% vs 49%), indicating better landing page relevance or more targeted traffic.
- •They share 24 keywords (67% overlap), indicating direct search competition.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026