cms.gov vs medicareinteractive.org
Market traction comparison · Updated Jul 2026
| cms.gov | medicareinteractive.org | Leads | |
|---|---|---|---|
| Monthly Visits | 4.3M | 63.1K | cms.gov |
| Bounce Rate | 48.7% | 57.4% | cms.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 25y 2m | 24y 2m | cms.gov |
cms.gov leads in 3 of 4 dimensions, while medicareinteractive.org leads in 0.
Growth Momentum
| cms.gov | medicareinteractive.org | Leads | |
|---|---|---|---|
| Monthly Visits | 4.3M | 63.1K | cms.gov |
| MoM Change | +6% | -19% | cms.gov |
| Avg. Session | 3m53s | 0m49s | cms.gov |
| Pages / Visit | 3.1 | 2.0 | cms.gov |
Growth Momentum · Insight
medicareinteractive.org is losing traffic (-19%) despite 63.1K monthly visits. cms.gov's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cms.gov | medicareinteractive.org | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Search 50% | |
| Bounce Rate | 48.7% | 57.4% | cms.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 46%
| Keyword | Volume | cms.gov | medicareinteractive.org |
|---|---|---|---|
| what is an msa | 2.2K | #10 | #7 |
Acquisition Strategy · Insight
cms.gov acquires users primarily through Direct (44%), while medicareinteractive.org relies on Search (50%). This reflects fundamentally different go-to-market strategies — cms.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while medicareinteractive.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cms.gov | medicareinteractive.org | Leads | |
|---|---|---|---|
| Domain Age | 25y 2m | 24y 2m | cms.gov |
| Registered | Jun 2001 | Jun 2002 | |
| Expires | Sep 2026 | Jun 2026 |
Business Maturity · Insight
cms.gov has been in the market for over a decade, indicating established presence.
Market Position
| cms.gov | medicareinteractive.org | Leads | |
|---|---|---|---|
| Global Rank | #14.8K | #567.7K | cms.gov |
| Category Rank | #68 | #2.6K | cms.gov |
cms.gov only
medicareinteractive.org only
Market Position · Insight
Each has untapped markets the other serves: cms.gov could expand into Australia, while medicareinteractive.org could target Puerto Rico.
Key Takeaways
- •medicareinteractive.org is losing traffic (-19%) despite 63.1K monthly visits. cms.gov's +6% growth puts it on a trajectory to overtake.
- •cms.gov acquires users primarily through Direct (44%), while medicareinteractive.org relies on Search (50%). This reflects fundamentally different go-to-market strategies — cms.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while medicareinteractive.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cms.gov receives 67.7x more monthly traffic than medicareinteractive.org (4.3M vs 63.1K).
- •cms.gov is growing (+6%) while medicareinteractive.org is declining (-19%).
- •cms.gov keeps visitors significantly longer (3m53s avg session vs medicareinteractive.org's 0m49s), suggesting deeper product engagement or stickier content.
- •cms.gov has a 9 percentage point lower bounce rate (49% vs 57%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026