cms.gov

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Medium Opportunity · 60/100

25y2001-06-20Domain Age

4.3M+6%Monthly Visits

Direct 44%United States 93%Primary Channel

3Competitors

Product Identity

Categoryhealth/health

Product Identity · Insight

Operating for 25 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

4,272,288

↑5.9% vs last month

Bounce Rate

48.7%

Pages / Visit

3.1

Avg. Session

3m 53s

Domain Age

25.2 years

#14,820Global Rank

#3,196Country Rank (840)

#68Category Rank · Health

Traffic Trend

↑5.9%

Growth Profile · Insight

Monthly visits of 4.3M with 3m53s average session. A moderate bounce rate (49%) suggests typical visitor engagement.

Acquisition Engine

Traffic Sources

Organic Search

33.8%

Direct

43.5%

Social

1.7%

Referral

16.9%

Paid

0.0%

2.2%

Gen AI

1.9%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

92.9%

🇮🇳IndiaIN

1.3%

Top 3 countries account for 95.1% of traffic — high geographic concentration

Top Keywords

Keyword
cms	278.2K	$2.89	$22.9K
continuous diagnostics and mitigation	136.4K	$1.21	$16.2K
cms login	12.4K	$0.00	$5.3K
cms forms	11.1K	$2.15	$4.7K
cms portal	9.8K	$3.67	$10.4K

SERP Rankings

Keyword			Ranking URL
magi	#4	📄	www.cms.gov/cciioprograms-and-initiativeshealth-insurance-marketplacesgeneral-resources/income-eligibility-using-modified-adjusted-gross-income-magi-rules	65,720	$0.48
guide	#1	📄	www.cms.gov/priorities/innovation/innovation-models/guide	49,050	$2.04
guide	#8	📄	www.cms.gov/priorities/innovation/guide/faqs	49,050	$2.04
npi registry	#6	📄	www.cms.gov/regulations-and-guidance/administrative-simplification/nationalprovidentstand	32,230	$3.98
easi	#4	🏠	easi.cms.gov/	6,630	$1.78

Acquisition Engine · Insight

Brand-driven growth (44% direct traffic) alongside 5 ranking keywords — dual acquisition engines reduce channel dependency.

How does cms.gov actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

medicare.gov

🔗 2 keyword overlap

The official U.S. government website for Medicare, a health insurance program for people age 65 or older and younger people with disabilities.

7.5M/mo+3%Nov 1997

Shares 2 keywords including "medicare"

cms.gov vs medicare.gov →Visit Website ↗

medicareinteractive.org

🔗 2 keyword overlap

Whether you're new to Medicare or an experienced beneficiary, our expert information and support can help you make confident, informed choices about your coverage.

63.1K/mo-19%Jun 2002

Shares 2 keywords including "medicare"

cms.gov vs medicareinteractive.org →Visit Website ↗