cnbc.com vs reuters.com
Market traction comparison · Updated Jul 2026
| cnbc.com | reuters.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 73.2M | cnbc.com |
| Bounce Rate | 61.8% | 62.2% | cnbc.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 33y 3m | reuters.com |
cnbc.com leads in 2 of 4 dimensions, while reuters.com leads in 1.
Growth Momentum
| cnbc.com | reuters.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 73.2M | cnbc.com |
| MoM Change | +2% | +5% | reuters.com |
| Avg. Session | 2m34s | 1m20s | cnbc.com |
| Pages / Visit | 2.0 | 1.8 | cnbc.com |
Growth Momentum · Insight
cnbc.com receives 1.4x more monthly traffic than reuters.com (101.7M vs 73.2M).
Acquisition Strategy
| cnbc.com | reuters.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 48% | |
| Bounce Rate | 61.8% | 62.2% | cnbc.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 43%
| Keyword | Volume | cnbc.com | reuters.com |
|---|---|---|---|
| apptronik | 25.3K | #3 | #7 |
| ocado share price | 19.9K | #5 | #7 |
| claude pentagon | 3.0K | #7 | #3 |
| meta ads news | 1.5K | #10 | #4 |
Acquisition Strategy · Insight
cnbc.com acquires users primarily through Direct (61%), while reuters.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while reuters.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnbc.com | reuters.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 33y 3m | reuters.com |
| Registered | Sep 1997 | Jun 1993 | |
| Expires | Sep 2027 | Jun 2026 |
Business Maturity · Insight
reuters.com has been in the market for over a decade, indicating established presence.
Market Position
| cnbc.com | reuters.com | Leads | |
|---|---|---|---|
| Global Rank | #652 | #913 | cnbc.com |
| Category Rank | #14 | #30 | cnbc.com |
cnbc.com only
reuters.com only
Market Position · Insight
Each has untapped markets the other serves: cnbc.com could expand into Japan, while reuters.com could target Singapore.
Key Takeaways
- •cnbc.com receives 1.4x more monthly traffic than reuters.com (101.7M vs 73.2M).
- •cnbc.com acquires users primarily through Direct (61%), while reuters.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while reuters.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnbc.com has 1.4x more traffic (101.7M vs 73.2M), though both operate at comparable scale.
- •cnbc.com keeps visitors significantly longer (2m34s avg session vs reuters.com's 1m20s), suggesting deeper product engagement or stickier content.
- •They share 18 keywords (43% overlap), indicating direct search competition.
- •reuters.com has a 4-year head start in the market.
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Report based on data from July 2026