cnbc.com vs wsj.com
Market traction comparison · Updated Jul 2026
| cnbc.com | wsj.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 81.6M | cnbc.com |
| Bounce Rate | 61.8% | 53.2% | wsj.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 32y 3m | wsj.com |
wsj.com leads in 2 of 4 dimensions, while cnbc.com leads in 1.
Growth Momentum
| cnbc.com | wsj.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 81.6M | cnbc.com |
| MoM Change | +2% | +2% | — |
| Avg. Session | 2m34s | 3m09s | wsj.com |
| Pages / Visit | 2.0 | 2.5 | wsj.com |
Growth Momentum · Insight
cnbc.com receives 1.2x more monthly traffic than wsj.com (101.7M vs 81.6M).
Acquisition Strategy
| cnbc.com | wsj.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 69% | |
| Bounce Rate | 61.8% | 53.2% | wsj.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
| Keyword | Volume | cnbc.com | wsj.com |
|---|---|---|---|
| meta stock | 1.6M | #3 | #8 |
| occidental petroleum | 12.8K | #4 | #5 |
| ai erotica | 2.3K | #7 | #2 |
Acquisition Strategy · Insight
cnbc.com acquires users primarily through Direct (61%), while wsj.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — wsj.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnbc.com | wsj.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 32y 3m | wsj.com |
| Registered | Sep 1997 | May 1994 | |
| Expires | Sep 2027 | May 2026 |
Business Maturity · Insight
wsj.com has been in the market for over a decade, indicating established presence.
Market Position
| cnbc.com | wsj.com | Leads | |
|---|---|---|---|
| Global Rank | #652 | #729 | cnbc.com |
| Category Rank | #14 | #16 | cnbc.com |
cnbc.com only
wsj.com only
Market Position · Insight
Each has untapped markets the other serves: cnbc.com could expand into China, while wsj.com could target Singapore.
Key Takeaways
- •cnbc.com receives 1.2x more monthly traffic than wsj.com (101.7M vs 81.6M).
- •cnbc.com acquires users primarily through Direct (61%), while wsj.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — wsj.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnbc.com has 1.2x more traffic (101.7M vs 81.6M), though both operate at comparable scale.
- •wsj.com has a 9 percentage point lower bounce rate (53% vs 62%), indicating better landing page relevance or more targeted traffic.
- •They share 15 keywords (33% overlap), indicating direct search competition.
- •wsj.com has a 3-year head start in the market.
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Report based on data from July 2026