cnbc.com vs spglobal.com
Market traction comparison · Updated Jul 2026
| cnbc.com | spglobal.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 2.9M | cnbc.com |
| Bounce Rate | 61.8% | 43.6% | spglobal.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 27y 10m | cnbc.com |
cnbc.com leads in 2 of 4 dimensions, while spglobal.com leads in 1.
Growth Momentum
| cnbc.com | spglobal.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 2.9M | cnbc.com |
| MoM Change | +2% | -1% | cnbc.com |
| Avg. Session | 2m34s | 2m35s | spglobal.com |
| Pages / Visit | 2.0 | 3.5 | spglobal.com |
Growth Momentum · Insight
spglobal.com is losing traffic (-1%) despite 2.9M monthly visits. cnbc.com's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cnbc.com | spglobal.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 43% | |
| Bounce Rate | 61.8% | 43.6% | spglobal.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 58%
| Keyword | Volume | cnbc.com | spglobal.com |
|---|---|---|---|
| s&p 500 | 2.7M | #3 | #2 |
Acquisition Strategy · Insight
cnbc.com acquires users primarily through Direct (61%), while spglobal.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while spglobal.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnbc.com | spglobal.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 27y 10m | cnbc.com |
| Registered | Sep 1997 | Oct 1998 | |
| Expires | Sep 2027 | Oct 2026 |
Business Maturity · Insight
cnbc.com has been in the market for over a decade, indicating established presence.
Market Position
| cnbc.com | spglobal.com | Leads | |
|---|---|---|---|
| Global Rank | #652 | #19.6K | cnbc.com |
| Category Rank | #14 | #120 | cnbc.com |
cnbc.com only
spglobal.com only
Market Position · Insight
Each has untapped markets the other serves: cnbc.com could expand into Australia, while spglobal.com could target Canada.
Key Takeaways
- •spglobal.com is losing traffic (-1%) despite 2.9M monthly visits. cnbc.com's +2% growth puts it on a trajectory to overtake.
- •cnbc.com acquires users primarily through Direct (61%), while spglobal.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — cnbc.com's higher direct traffic suggests stronger brand recognition or product-led growth, while spglobal.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnbc.com receives 35.6x more monthly traffic than spglobal.com (101.7M vs 2.9M).
- •cnbc.com is growing (+2%) while spglobal.com is declining (-1%).
- •spglobal.com has a 18 percentage point lower bounce rate (44% vs 62%), indicating better landing page relevance or more targeted traffic.
- •They share 22 keywords (58% overlap), indicating direct search competition.
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Report based on data from July 2026