cnet.com vs nytimes.com
Market traction comparison · Updated Jul 2026
| cnet.com | nytimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 16.7M | 628.4M | nytimes.com |
| Bounce Rate | 60.3% | 47.3% | nytimes.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 6m | 32y 7m | nytimes.com |
nytimes.com leads in 3 of 4 dimensions, while cnet.com leads in 0.
Growth Momentum
| cnet.com | nytimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 16.7M | 628.4M | nytimes.com |
| MoM Change | -6% | +4% | nytimes.com |
| Avg. Session | 1m01s | 4m05s | nytimes.com |
| Pages / Visit | 1.9 | 3.0 | nytimes.com |
Growth Momentum · Insight
cnet.com is losing traffic (-6%) despite 16.7M monthly visits. nytimes.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cnet.com | nytimes.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 51% | Direct 54% | |
| Bounce Rate | 60.3% | 47.3% | nytimes.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | cnet.com | nytimes.com |
|---|---|---|---|
| ai slop | 120.5K | #9 | #6 |
| what is alexa | 3.4K | #7 | #10 |
| good vpn | 1.5K | #6 | #8 |
Acquisition Strategy · Insight
cnet.com acquires users primarily through Search (51%), while nytimes.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — nytimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnet.com | nytimes.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 6m | 32y 7m | nytimes.com |
| Registered | Mar 1994 | Jan 1994 | |
| Expires | Mar 2029 | Jan 2027 |
Business Maturity · Insight
nytimes.com has been in the market for over a decade, indicating established presence.
Market Position
| cnet.com | nytimes.com | Leads | |
|---|---|---|---|
| Global Rank | #4.4K | #73 | nytimes.com |
| Category Rank | #57 | #2 | nytimes.com |
cnet.com only
nytimes.com only
Market Position · Insight
Each has untapped markets the other serves: cnet.com could expand into United Kingdom, Germany, while nytimes.com could target Japan, India.
Key Takeaways
- •cnet.com is losing traffic (-6%) despite 16.7M monthly visits. nytimes.com's +4% growth puts it on a trajectory to overtake.
- •cnet.com acquires users primarily through Search (51%), while nytimes.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — nytimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnet.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nytimes.com receives 37.7x more monthly traffic than cnet.com (628.4M vs 16.7M).
- •nytimes.com is growing (+4%) while cnet.com is declining (-6%).
- •nytimes.com keeps visitors significantly longer (4m05s avg session vs cnet.com's 1m01s), suggesting deeper product engagement or stickier content.
- •nytimes.com has a 13 percentage point lower bounce rate (47% vs 60%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026