mashable.com vs nytimes.com
Market traction comparison · Updated Jul 2026
| mashable.com | nytimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 13.0M | 628.4M | nytimes.com |
| Bounce Rate | 54.4% | 47.3% | nytimes.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 21y 1m | 32y 7m | nytimes.com |
nytimes.com leads in 3 of 4 dimensions, while mashable.com leads in 0.
Growth Momentum
| mashable.com | nytimes.com | Leads | |
|---|---|---|---|
| Monthly Visits | 13.0M | 628.4M | nytimes.com |
| MoM Change | -1% | +4% | nytimes.com |
| Avg. Session | 0m49s | 4m05s | nytimes.com |
| Pages / Visit | 1.6 | 3.0 | nytimes.com |
Growth Momentum · Insight
mashable.com is losing traffic (-1%) despite 13.0M monthly visits. nytimes.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| mashable.com | nytimes.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 66% | Direct 54% | |
| Bounce Rate | 54.4% | 47.3% | nytimes.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
Acquisition Strategy · Insight
mashable.com acquires users primarily through Search (66%), while nytimes.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — nytimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mashable.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| mashable.com | nytimes.com | Leads | |
|---|---|---|---|
| Domain Age | 21y 1m | 32y 7m | nytimes.com |
| Registered | Jul 2005 | Jan 1994 | |
| Expires | Jul 2029 | Jan 2027 |
Business Maturity · Insight
nytimes.com has been in the market for over a decade, indicating established presence.
Market Position
| mashable.com | nytimes.com | Leads | |
|---|---|---|---|
| Global Rank | #6.2K | #73 | nytimes.com |
| Category Rank | #65 | #2 | nytimes.com |
mashable.com only
nytimes.com only
Market Position · Insight
Each has untapped markets the other serves: mashable.com could expand into Germany, while nytimes.com could target India.
Key Takeaways
- •mashable.com is losing traffic (-1%) despite 13.0M monthly visits. nytimes.com's +4% growth puts it on a trajectory to overtake.
- •mashable.com acquires users primarily through Search (66%), while nytimes.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — nytimes.com's higher direct traffic suggests stronger brand recognition or product-led growth, while mashable.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nytimes.com receives 48.3x more monthly traffic than mashable.com (628.4M vs 13.0M).
- •nytimes.com is growing (+4%) while mashable.com is declining (-1%).
- •nytimes.com keeps visitors significantly longer (4m05s avg session vs mashable.com's 0m49s), suggesting deeper product engagement or stickier content.
- •mashable.com acquires traffic primarily through Search (66%), while nytimes.com relies on Direct (54%) — fundamentally different acquisition strategies.
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Report based on data from July 2026