cnn.com vs nbcnews.com
Market traction comparison · Updated Jul 2026
| cnn.com | nbcnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 70.1M | cnn.com |
| Bounce Rate | 61.2% | 72.2% | cnn.com |
| SEO & Keywords | 30 | 20 | cnn.com |
| Domain Age | 32y 11m | 29y 2m | cnn.com |
cnn.com leads in 4 of 4 dimensions, while nbcnews.com leads in 0.
Growth Momentum
| cnn.com | nbcnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 70.1M | cnn.com |
| MoM Change | +1% | -26% | cnn.com |
| Avg. Session | 2m34s | 1m20s | cnn.com |
| Pages / Visit | 2.0 | 1.6 | cnn.com |
Growth Momentum · Insight
nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. cnn.com's +1% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cnn.com | nbcnews.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Search 44% | |
| Bounce Rate | 61.2% | 72.2% | cnn.com |
| SEO & Keywords | 30 | 20 | cnn.com |
Keyword Overlap Rate: 150%
| Keyword | Volume | cnn.com | nbcnews.com |
|---|---|---|---|
| news | 12.8M | #2 | #5 |
| the news | 60.2K | #1 | #3 |
Acquisition Strategy · Insight
cnn.com acquires users primarily through Direct (69%), while nbcnews.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnn.com | nbcnews.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 11m | 29y 2m | cnn.com |
| Registered | Sep 1993 | Jun 1997 | |
| Expires | Sep 2027 | Jun 2027 |
Business Maturity · Insight
cnn.com has been in the market for over a decade, indicating established presence.
Market Position
| cnn.com | nbcnews.com | Leads | |
|---|---|---|---|
| Global Rank | #153 | #1.0K | cnn.com |
| Category Rank | #5 | #21 | cnn.com |
cnn.com only
nbcnews.com only
Market Position · Insight
Each has untapped markets the other serves: cnn.com could expand into India, while nbcnews.com could target Germany.
Key Takeaways
- •nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. cnn.com's +1% growth puts it on a trajectory to overtake.
- •cnn.com acquires users primarily through Direct (69%), while nbcnews.com relies on Search (44%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 5.0x more monthly traffic than nbcnews.com (351.8M vs 70.1M).
- •cnn.com is growing (+1%) while nbcnews.com is declining (-26%).
- •cnn.com keeps visitors significantly longer (2m34s avg session vs nbcnews.com's 1m20s), suggesting deeper product engagement or stickier content.
- •cnn.com has a 11 percentage point lower bounce rate (61% vs 72%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026