apnews.com vs cnn.com
Market traction comparison · Updated Jul 2026
| apnews.com | cnn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 351.8M | cnn.com |
| Bounce Rate | 62.7% | 61.2% | cnn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 35y 1m | 32y 11m | apnews.com |
cnn.com leads in 2 of 4 dimensions, while apnews.com leads in 1.
Growth Momentum
| apnews.com | cnn.com | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 351.8M | cnn.com |
| MoM Change | +6% | +1% | apnews.com |
| Avg. Session | 2m11s | 2m34s | cnn.com |
| Pages / Visit | 1.9 | 2.0 | cnn.com |
Growth Momentum · Insight
cnn.com receives 4.2x more monthly traffic than apnews.com (351.8M vs 83.2M).
Acquisition Strategy
| apnews.com | cnn.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Direct 69% | |
| Bounce Rate | 62.7% | 61.2% | cnn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 58%
| Keyword | Volume | apnews.com | cnn.com |
|---|---|---|---|
| news | 12.8M | #8 | #2 |
| the news | 60.2K | #7 | #1 |
Acquisition Strategy · Insight
apnews.com acquires users primarily through Direct (57%), while cnn.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apnews.com | cnn.com | Leads | |
|---|---|---|---|
| Domain Age | 35y 1m | 32y 11m | apnews.com |
| Registered | Jul 1991 | Sep 1993 | |
| Expires | Jul 2026 | Sep 2027 |
Business Maturity · Insight
apnews.com has been in the market for over a decade, indicating established presence.
Market Position
| apnews.com | cnn.com | Leads | |
|---|---|---|---|
| Global Rank | #780 | #153 | cnn.com |
| Category Rank | #18 | #5 | cnn.com |
apnews.com only
cnn.com only
Market Position · Insight
Each has untapped markets the other serves: apnews.com could expand into Australia, while cnn.com could target India.
Key Takeaways
- •cnn.com receives 4.2x more monthly traffic than apnews.com (351.8M vs 83.2M).
- •apnews.com acquires users primarily through Direct (57%), while cnn.com relies on Direct (69%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while apnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 4.2x more monthly traffic than apnews.com (351.8M vs 83.2M).
- •They share 22 keywords (58% overlap), indicating direct search competition.
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Report based on data from July 2026