cnn.com vs weau.com

Market traction comparison · Updated Jul 2026

cnn.com faviconcnn.com
VS
weau.com faviconweau.com
 cnn.comweau.comLeads
Monthly Visits351.8M1.2Mcnn.com
Bounce Rate61.2%49.6%weau.com
SEO & Keywords3030Tie
Domain Age32y 11m30y 3mcnn.com

cnn.com leads in 2 of 4 dimensions, while weau.com leads in 1.

Growth Momentum

Growth Momentum
cnn.comweau.com
 cnn.comweau.comLeads
Monthly Visits351.8M1.2Mcnn.com
MoM Change+1%-9%cnn.com
Avg. Session2m34s2m01scnn.com
Pages / Visit2.01.7cnn.com

Growth Momentum · Insight

weau.com is losing traffic (-9%) despite 1.2M monthly visits. cnn.com's +1% growth puts it on a trajectory to overtake.

Acquisition Strategy

 cnn.comweau.comLeads
Primary ChannelDirect 69%Direct 56%
Bounce Rate61.2%49.6%weau.com
SEO & Keywords3030
cnn.com
Search 24%Direct 69%Social 3%Referral 2%Email 3%
weau.com
Search 21%Direct 56%Social 9%Referral 4%Email 9%
SearchDirectSocialReferralPaidEmail
24
6
24
cnn.com OnlySharedweau.com Only

Keyword Overlap Rate: 11%

Acquisition Strategy · Insight

cnn.com acquires users primarily through Direct (69%), while weau.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 cnn.comweau.comLeads
Domain Age32y 11m30y 3mcnn.com
RegisteredSep 1993May 1996
ExpiresSep 2027May 2026

Business Maturity · Insight

cnn.com has been in the market for over a decade, indicating established presence.

Market Position

 cnn.comweau.comLeads
Global Rank#153#64.0Kcnn.com
Category Rank#5#585cnn.com
cnn.comweau.com
🇺🇸 United States
71%
98%
🇨🇦 Canada
9%
0%
🇬🇧 United Kingdom
2%
0%
🇩🇪 Germany
1%
0%

cnn.com only

🇦🇺 Australia 1%

weau.com only

🌐 Vietnam 0%

Market Position · Insight

Each has untapped markets the other serves: cnn.com could expand into Vietnam, while weau.com could target Australia.

Key Takeaways

  • weau.com is losing traffic (-9%) despite 1.2M monthly visits. cnn.com's +1% growth puts it on a trajectory to overtake.
  • cnn.com acquires users primarily through Direct (69%), while weau.com relies on Direct (56%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • cnn.com receives 286.3x more monthly traffic than weau.com (351.8M vs 1.2M).
  • cnn.com is growing (+1%) while weau.com is declining (-9%).
  • weau.com has a 12 percentage point lower bounce rate (50% vs 61%), indicating better landing page relevance or more targeted traffic.
  • They share 6 keywords (11% overlap), indicating direct search competition.

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Report based on data from July 2026