congress.gov vs thehill.com
Market traction comparison · Updated Jul 2026
| congress.gov | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.1M | 42.2M | thehill.com |
| Bounce Rate | 47.9% | 60.4% | congress.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 31y 4m | thehill.com |
thehill.com leads in 2 of 4 dimensions, while congress.gov leads in 1.
Growth Momentum
| congress.gov | thehill.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.1M | 42.2M | thehill.com |
| MoM Change | +12% | +31% | thehill.com |
| Avg. Session | 4m02s | 2m58s | congress.gov |
| Pages / Visit | 4.2 | 1.9 | congress.gov |
Growth Momentum · Insight
thehill.com is growing faster (+31%) but visitors stay 1.4x shorter (2m58s vs 4m02s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| congress.gov | thehill.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 63% | Direct 41% | |
| Bounce Rate | 47.9% | 60.4% | congress.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
congress.gov acquires users primarily through Search (63%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while congress.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| congress.gov | thehill.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 31y 4m | thehill.com |
| Registered | Oct 1997 | Apr 1995 | |
| Expires | Jul 2026 | Apr 2026 |
Business Maturity · Insight
thehill.com has been in the market for over a decade, indicating established presence.
Market Position
| congress.gov | thehill.com | Leads | |
|---|---|---|---|
| Global Rank | #10.0K | #1.8K | thehill.com |
| Category Rank | #57 | #26 | thehill.com |
congress.gov only
thehill.com only
Market Position · Insight
Each has untapped markets the other serves: congress.gov could expand into Australia, while thehill.com could target India.
Key Takeaways
- •thehill.com is growing +31% while congress.gov grows +12%. At current trajectory, thehill.com could close the traffic gap within 3 months.
- •thehill.com is growing faster (+31%) but visitors stay 1.4x shorter (2m58s vs 4m02s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •congress.gov acquires users primarily through Search (63%), while thehill.com relies on Direct (41%). This reflects fundamentally different go-to-market strategies — thehill.com's higher direct traffic suggests stronger brand recognition or product-led growth, while congress.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •thehill.com receives 8.3x more monthly traffic than congress.gov (42.2M vs 5.1M).
- •Both are growing, with thehill.com accelerating faster at +31% vs +12%.
- •congress.gov has a 12 percentage point lower bounce rate (48% vs 60%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026