d-id.com vs stuff.co.nz

Market traction comparison · Updated Jul 2026

d-id.com

stuff.co.nz

	d-id.com	stuff.co.nz	Leads
Monthly Visits	459.7K	24.9M	stuff.co.nz
Bounce Rate	37.3%	42.0%	d-id.com
Domain Age	12y 1m	—

d-id.com leads in 1 of 2 dimensions, while stuff.co.nz leads in 1.

Growth Momentum

d-id.comstuff.co.nz

	d-id.com	stuff.co.nz	Leads
Monthly Visits	459.7K	24.9M	stuff.co.nz
MoM Change	-8%	+10%	stuff.co.nz
Avg. Session	1m55s	4m16s	stuff.co.nz
Pages / Visit	4.8	3.2	d-id.com

Growth Momentum · Insight

d-id.com is losing traffic (-8%) despite 459.7K monthly visits. stuff.co.nz's +10% growth puts it on a trajectory to overtake.

Acquisition Strategy

	d-id.com	stuff.co.nz	Leads
Primary Channel	Direct 47%	Direct 75%
Bounce Rate	37.3%	42.0%	d-id.com

d-id.com

Search 40%Direct 47%Social 6%Referral 4%Email 2%

stuff.co.nz

Search 16%Direct 75%Social 3%Referral 2%Email 4%

SearchDirectSocialReferralPaidEmail

Acquisition Strategy · Insight

d-id.com acquires users primarily through Direct (47%), while stuff.co.nz relies on Direct (75%). This reflects fundamentally different go-to-market strategies — stuff.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while d-id.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

	d-id.com	stuff.co.nz
Domain Age	12y 1m	—
Registered	Jul 2014	—
Expires	Jul 2026	—

Market Position

	d-id.com	stuff.co.nz	Leads
Global Rank	#82.9K	#2.6K	stuff.co.nz
Category Rank	#939	#1	stuff.co.nz
PH Upvotes	191	—

d-id.comstuff.co.nz

🇺🇸 United States

10%

d-id.com only

🇮🇳 India 8%🇧🇷 Brazil 6%🌐 Thailand 4%

stuff.co.nz only

🌐 New Zealand 86%🇦🇺 Australia 5%🇬🇧 United Kingdom 2%

Market Position · Insight

stuff.co.nz is heavily concentrated in New Zealand (86%), creating dependency risk on a single market. d-id.com has a more diversified audience.

Each has untapped markets the other serves: d-id.com could expand into New Zealand, Australia, United Kingdom, while stuff.co.nz could target India, Brazil, Thailand.

Key Takeaways

•d-id.com is losing traffic (-8%) despite 459.7K monthly visits. stuff.co.nz's +10% growth puts it on a trajectory to overtake.
•d-id.com acquires users primarily through Direct (47%), while stuff.co.nz relies on Direct (75%). This reflects fundamentally different go-to-market strategies — stuff.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while d-id.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
•stuff.co.nz receives 54.1x more monthly traffic than d-id.com (24.9M vs 459.7K).
•stuff.co.nz is growing (+10%) while d-id.com is declining (-8%).
•stuff.co.nz keeps visitors significantly longer (4m16s avg session vs d-id.com's 1m55s), suggesting deeper product engagement or stickier content.
•stuff.co.nz depends on a single country for 86% of traffic, while d-id.com is spread across more markets — lower geographic risk.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.