rnz.co.nz vs stuff.co.nz
Market traction comparison · Updated Jul 2026
| rnz.co.nz | stuff.co.nz | Leads | |
|---|---|---|---|
| Monthly Visits | 12.6M | 24.9M | stuff.co.nz |
| Bounce Rate | 50.1% | 42.0% | stuff.co.nz |
| SEO & Keywords | 30 | 30 | Tie |
stuff.co.nz leads in 2 of 3 dimensions, while rnz.co.nz leads in 0.
Growth Momentum
| rnz.co.nz | stuff.co.nz | Leads | |
|---|---|---|---|
| Monthly Visits | 12.6M | 24.9M | stuff.co.nz |
| MoM Change | +6% | +10% | stuff.co.nz |
| Avg. Session | 2m18s | 4m16s | stuff.co.nz |
| Pages / Visit | 2.1 | 3.2 | stuff.co.nz |
Growth Momentum · Insight
stuff.co.nz receives 2.0x more monthly traffic than rnz.co.nz (24.9M vs 12.6M).
Acquisition Strategy
| rnz.co.nz | stuff.co.nz | Leads | |
|---|---|---|---|
| Primary Channel | Direct 59% | Direct 75% | |
| Bounce Rate | 50.1% | 42.0% | stuff.co.nz |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 275%
Acquisition Strategy · Insight
rnz.co.nz acquires users primarily through Direct (59%), while stuff.co.nz relies on Direct (75%). This reflects fundamentally different go-to-market strategies — stuff.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while rnz.co.nz's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| rnz.co.nz | stuff.co.nz | Leads | |
|---|---|---|---|
| Global Rank | #6.2K | #2.6K | stuff.co.nz |
| Category Rank | #4 | #1 | stuff.co.nz |
rnz.co.nz only
stuff.co.nz only
Market Position · Insight
Each has untapped markets the other serves: rnz.co.nz could expand into Canada, while stuff.co.nz could target Hong Kong SAR China.
Key Takeaways
- •stuff.co.nz receives 2.0x more monthly traffic than rnz.co.nz (24.9M vs 12.6M).
- •rnz.co.nz acquires users primarily through Direct (59%), while stuff.co.nz relies on Direct (75%). This reflects fundamentally different go-to-market strategies — stuff.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while rnz.co.nz's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •stuff.co.nz has 2.0x more traffic (24.9M vs 12.6M), though both operate at comparable scale.
- •stuff.co.nz keeps visitors significantly longer (4m16s avg session vs rnz.co.nz's 2m18s), suggesting deeper product engagement or stickier content.
- •stuff.co.nz has a 8 percentage point lower bounce rate (42% vs 50%), indicating better landing page relevance or more targeted traffic.
- •They share 44 keywords (275% overlap), indicating direct search competition.
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Report based on data from July 2026