cnn.com vs stuff.co.nz
Market traction comparison · Updated Jul 2026
| cnn.com | stuff.co.nz | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 24.9M | cnn.com |
| Bounce Rate | 61.2% | 42.0% | stuff.co.nz |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 11m | — |
cnn.com leads in 1 of 3 dimensions, while stuff.co.nz leads in 1.
Growth Momentum
| cnn.com | stuff.co.nz | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 24.9M | cnn.com |
| MoM Change | +1% | +10% | stuff.co.nz |
| Avg. Session | 2m34s | 4m16s | stuff.co.nz |
| Pages / Visit | 2.0 | 3.2 | stuff.co.nz |
Growth Momentum · Insight
cnn.com receives 14.2x more monthly traffic than stuff.co.nz (351.8M vs 24.9M).
Acquisition Strategy
| cnn.com | stuff.co.nz | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 75% | |
| Bounce Rate | 61.2% | 42.0% | stuff.co.nz |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 76%
Acquisition Strategy · Insight
cnn.com acquires users primarily through Direct (69%), while stuff.co.nz relies on Direct (75%). This reflects fundamentally different go-to-market strategies — stuff.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while cnn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnn.com | stuff.co.nz | Leads | |
|---|---|---|---|
| Domain Age | 32y 11m | — | |
| Registered | Sep 1993 | — | |
| Expires | Sep 2027 | — |
Market Position
| cnn.com | stuff.co.nz | Leads | |
|---|---|---|---|
| Global Rank | #153 | #2.6K | cnn.com |
| Category Rank | #5 | #1 | stuff.co.nz |
cnn.com only
stuff.co.nz only
Market Position · Insight
Each has untapped markets the other serves: cnn.com could expand into New Zealand, while stuff.co.nz could target Germany.
Key Takeaways
- •cnn.com receives 14.2x more monthly traffic than stuff.co.nz (351.8M vs 24.9M).
- •cnn.com acquires users primarily through Direct (69%), while stuff.co.nz relies on Direct (75%). This reflects fundamentally different go-to-market strategies — stuff.co.nz's higher direct traffic suggests stronger brand recognition or product-led growth, while cnn.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 14.2x more monthly traffic than stuff.co.nz (351.8M vs 24.9M).
- •Both are growing, with stuff.co.nz accelerating faster at +10% vs +1%.
- •stuff.co.nz keeps visitors significantly longer (4m16s avg session vs cnn.com's 2m34s), suggesting deeper product engagement or stickier content.
- •stuff.co.nz has a 19 percentage point lower bounce rate (42% vs 61%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026