earthsky.org vs rmg.co.uk
Market traction comparison · Updated Jul 2026
| earthsky.org | rmg.co.uk | Leads | |
|---|---|---|---|
| Monthly Visits | 710.2K | 1.0M | rmg.co.uk |
| Bounce Rate | 57.5% | 56.3% | rmg.co.uk |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 26y 1m | 20y 5m | earthsky.org |
rmg.co.uk leads in 2 of 4 dimensions, while earthsky.org leads in 1.
Growth Momentum
| earthsky.org | rmg.co.uk | Leads | |
|---|---|---|---|
| Monthly Visits | 710.2K | 1.0M | rmg.co.uk |
| MoM Change | -15% | +13% | rmg.co.uk |
| Avg. Session | 0m38s | 1m08s | rmg.co.uk |
| Pages / Visit | 1.6 | 2.1 | rmg.co.uk |
Growth Momentum · Insight
earthsky.org is losing traffic (-15%) despite 710.2K monthly visits. rmg.co.uk's +13% growth puts it on a trajectory to overtake.
Acquisition Strategy
| earthsky.org | rmg.co.uk | Leads | |
|---|---|---|---|
| Primary Channel | Direct 46% | Search 58% | |
| Bounce Rate | 57.5% | 56.3% | rmg.co.uk |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
earthsky.org acquires users primarily through Direct (46%), while rmg.co.uk relies on Search (58%). This reflects fundamentally different go-to-market strategies — earthsky.org's higher direct traffic suggests stronger brand recognition or product-led growth, while rmg.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| earthsky.org | rmg.co.uk | Leads | |
|---|---|---|---|
| Domain Age | 26y 1m | 20y 5m | earthsky.org |
| Registered | Jul 2000 | Apr 2006 | |
| Expires | Jul 2029 | Apr 2031 |
Business Maturity · Insight
earthsky.org has been in the market for over a decade, indicating established presence.
Market Position
| earthsky.org | rmg.co.uk | Leads | |
|---|---|---|---|
| Global Rank | #91.5K | #60.4K | rmg.co.uk |
| Category Rank | #15 | #14 | rmg.co.uk |
earthsky.org only
rmg.co.uk only
Market Position · Insight
Each has untapped markets the other serves: earthsky.org could expand into Italy, while rmg.co.uk could target India.
Key Takeaways
- •earthsky.org is losing traffic (-15%) despite 710.2K monthly visits. rmg.co.uk's +13% growth puts it on a trajectory to overtake.
- •earthsky.org acquires users primarily through Direct (46%), while rmg.co.uk relies on Search (58%). This reflects fundamentally different go-to-market strategies — earthsky.org's higher direct traffic suggests stronger brand recognition or product-led growth, while rmg.co.uk's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •rmg.co.uk has 1.4x more traffic (1.0M vs 710.2K), though both operate at comparable scale.
- •rmg.co.uk is growing (+13%) while earthsky.org is declining (-15%).
- •rmg.co.uk keeps visitors significantly longer (1m08s avg session vs earthsky.org's 0m38s), suggesting deeper product engagement or stickier content.
- •earthsky.org acquires traffic primarily through Direct (46%), while rmg.co.uk relies on Search (58%) — fundamentally different acquisition strategies.
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Report based on data from July 2026