economist.com vs pewresearch.org
Market traction comparison · Updated Jul 2026
| economist.com | pewresearch.org | Leads | |
|---|---|---|---|
| Monthly Visits | 15.1M | 3.0M | economist.com |
| Bounce Rate | 52.1% | 58.8% | economist.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 9m | 23y 1m | economist.com |
economist.com leads in 3 of 4 dimensions, while pewresearch.org leads in 0.
Growth Momentum
| economist.com | pewresearch.org | Leads | |
|---|---|---|---|
| Monthly Visits | 15.1M | 3.0M | economist.com |
| MoM Change | +1% | -8% | economist.com |
| Avg. Session | 2m07s | 1m26s | economist.com |
| Pages / Visit | 2.5 | 2.1 | economist.com |
Growth Momentum · Insight
pewresearch.org is losing traffic (-8%) despite 3.0M monthly visits. economist.com's +1% growth puts it on a trajectory to overtake.
Acquisition Strategy
| economist.com | pewresearch.org | Leads | |
|---|---|---|---|
| Primary Channel | Direct 50% | Search 53% | |
| Bounce Rate | 52.1% | 58.8% | economist.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 67%
Acquisition Strategy · Insight
economist.com acquires users primarily through Direct (50%), while pewresearch.org relies on Search (53%). This reflects fundamentally different go-to-market strategies — economist.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pewresearch.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| economist.com | pewresearch.org | Leads | |
|---|---|---|---|
| Domain Age | 31y 9m | 23y 1m | economist.com |
| Registered | Nov 1994 | Jul 2003 | |
| Expires | Nov 2027 | Jul 2029 |
Business Maturity · Insight
economist.com has been in the market for over a decade, indicating established presence.
Market Position
| economist.com | pewresearch.org | Leads | |
|---|---|---|---|
| Global Rank | #4.4K | #23.2K | economist.com |
| Category Rank | #112 | #359 | economist.com |
economist.com only
pewresearch.org only
Market Position · Insight
Each has untapped markets the other serves: economist.com could expand into India, while pewresearch.org could target France.
Key Takeaways
- •pewresearch.org is losing traffic (-8%) despite 3.0M monthly visits. economist.com's +1% growth puts it on a trajectory to overtake.
- •economist.com acquires users primarily through Direct (50%), while pewresearch.org relies on Search (53%). This reflects fundamentally different go-to-market strategies — economist.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pewresearch.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •economist.com receives 5.1x more monthly traffic than pewresearch.org (15.1M vs 3.0M).
- •economist.com is growing (+1%) while pewresearch.org is declining (-8%).
- •economist.com acquires traffic primarily through Direct (50%), while pewresearch.org relies on Search (53%) — fundamentally different acquisition strategies.
- •They share 24 keywords (67% overlap), indicating direct search competition.
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Report based on data from July 2026