pewresearch.org vs yougov.com
Market traction comparison · Updated Jul 2026
| pewresearch.org | yougov.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.0M | 14.4M | yougov.com |
| Bounce Rate | 58.8% | 26.8% | yougov.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 1m | 26y 6m | yougov.com |
yougov.com leads in 3 of 4 dimensions, while pewresearch.org leads in 0.
Growth Momentum
| pewresearch.org | yougov.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.0M | 14.4M | yougov.com |
| MoM Change | -8% | +9% | yougov.com |
| Avg. Session | 1m26s | 5m13s | yougov.com |
| Pages / Visit | 2.1 | 5.0 | yougov.com |
Growth Momentum · Insight
pewresearch.org is losing traffic (-8%) despite 3.0M monthly visits. yougov.com's +9% growth puts it on a trajectory to overtake.
Acquisition Strategy
| pewresearch.org | yougov.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 53% | Direct 62% | |
| Bounce Rate | 58.8% | 26.8% | yougov.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 58%
Acquisition Strategy · Insight
pewresearch.org acquires users primarily through Search (53%), while yougov.com relies on Direct (62%). This reflects fundamentally different go-to-market strategies — yougov.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pewresearch.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| pewresearch.org | yougov.com | Leads | |
|---|---|---|---|
| Domain Age | 23y 1m | 26y 6m | yougov.com |
| Registered | Jul 2003 | Feb 2000 | |
| Expires | Jul 2029 | Feb 2028 |
Business Maturity · Insight
yougov.com has been in the market for over a decade, indicating established presence.
Market Position
| pewresearch.org | yougov.com | Leads | |
|---|---|---|---|
| Global Rank | #23.2K | #3.2K | yougov.com |
| Category Rank | #359 | #2 | yougov.com |
pewresearch.org only
yougov.com only
Market Position · Insight
Each has untapped markets the other serves: pewresearch.org could expand into France, Italy, while yougov.com could target Canada, India.
Key Takeaways
- •pewresearch.org is losing traffic (-8%) despite 3.0M monthly visits. yougov.com's +9% growth puts it on a trajectory to overtake.
- •pewresearch.org acquires users primarily through Search (53%), while yougov.com relies on Direct (62%). This reflects fundamentally different go-to-market strategies — yougov.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pewresearch.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •yougov.com receives 4.8x more monthly traffic than pewresearch.org (14.4M vs 3.0M).
- •yougov.com is growing (+9%) while pewresearch.org is declining (-8%).
- •yougov.com keeps visitors significantly longer (5m13s avg session vs pewresearch.org's 1m26s), suggesting deeper product engagement or stickier content.
- •yougov.com has a 32 percentage point lower bounce rate (27% vs 59%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026