economist.com vs yougov.com
Market traction comparison · Updated Jul 2026
| economist.com | yougov.com | Leads | |
|---|---|---|---|
| Monthly Visits | 15.1M | 14.4M | economist.com |
| Bounce Rate | 52.1% | 26.8% | yougov.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 9m | 26y 6m | economist.com |
economist.com leads in 2 of 4 dimensions, while yougov.com leads in 1.
Growth Momentum
| economist.com | yougov.com | Leads | |
|---|---|---|---|
| Monthly Visits | 15.1M | 14.4M | economist.com |
| MoM Change | +1% | +9% | yougov.com |
| Avg. Session | 2m07s | 5m13s | yougov.com |
| Pages / Visit | 2.5 | 5.0 | yougov.com |
Growth Momentum · Insight
yougov.com is growing +9% while economist.com grows +1%. At current trajectory, yougov.com could close the traffic gap within 1 months.
Acquisition Strategy
| economist.com | yougov.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 50% | Direct 62% | |
| Bounce Rate | 52.1% | 26.8% | yougov.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 173%
Acquisition Strategy · Insight
economist.com acquires users primarily through Direct (50%), while yougov.com relies on Direct (62%). This reflects fundamentally different go-to-market strategies — yougov.com's higher direct traffic suggests stronger brand recognition or product-led growth, while economist.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| economist.com | yougov.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 9m | 26y 6m | economist.com |
| Registered | Nov 1994 | Feb 2000 | |
| Expires | Nov 2027 | Feb 2028 |
Business Maturity · Insight
economist.com has been in the market for over a decade, indicating established presence.
Market Position
| economist.com | yougov.com | Leads | |
|---|---|---|---|
| Global Rank | #4.4K | #3.2K | yougov.com |
| Category Rank | #112 | #2 | yougov.com |
economist.com only
yougov.com only
Market Position · Insight
Each has untapped markets the other serves: economist.com could expand into Italy, while yougov.com could target Canada.
Key Takeaways
- •yougov.com is growing +9% while economist.com grows +1%. At current trajectory, yougov.com could close the traffic gap within 1 months.
- •economist.com acquires users primarily through Direct (50%), while yougov.com relies on Direct (62%). This reflects fundamentally different go-to-market strategies — yougov.com's higher direct traffic suggests stronger brand recognition or product-led growth, while economist.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •Both are growing, with yougov.com accelerating faster at +9% vs +1%.
- •yougov.com keeps visitors significantly longer (5m13s avg session vs economist.com's 2m07s), suggesting deeper product engagement or stickier content.
- •yougov.com has a 25 percentage point lower bounce rate (27% vs 52%), indicating better landing page relevance or more targeted traffic.
- •They share 38 keywords (173% overlap), indicating direct search competition.
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Report based on data from July 2026