engadget.com vs theverge.com
Market traction comparison · Updated Jul 2026
| engadget.com | theverge.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.9M | 9.5M | theverge.com |
| Bounce Rate | 55.7% | 57.8% | engadget.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 22y 7m | 27y 9m | theverge.com |
theverge.com leads in 2 of 4 dimensions, while engadget.com leads in 1.
Growth Momentum
| engadget.com | theverge.com | Leads | |
|---|---|---|---|
| Monthly Visits | 5.9M | 9.5M | theverge.com |
| MoM Change | +4% | -12% | engadget.com |
| Avg. Session | 1m22s | 1m05s | engadget.com |
| Pages / Visit | 1.8 | 1.7 | engadget.com |
Growth Momentum · Insight
theverge.com is losing traffic (-12%) despite 9.5M monthly visits. engadget.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| engadget.com | theverge.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 53% | |
| Bounce Rate | 55.7% | 57.8% | engadget.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
| Keyword | Volume | engadget.com | theverge.com |
|---|---|---|---|
| openai translate | 2.9K | #10 | #8 |
Acquisition Strategy · Insight
engadget.com acquires users primarily through Direct (69%), while theverge.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — engadget.com's higher direct traffic suggests stronger brand recognition or product-led growth, while theverge.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| engadget.com | theverge.com | Leads | |
|---|---|---|---|
| Domain Age | 22y 7m | 27y 9m | theverge.com |
| Registered | Jan 2004 | Nov 1998 | |
| Expires | Jan 2027 | Nov 2026 |
Business Maturity · Insight
theverge.com has been in the market for over a decade, indicating established presence.
Market Position
| engadget.com | theverge.com | Leads | |
|---|---|---|---|
| Global Rank | #13.3K | #8.5K | theverge.com |
| Category Rank | #136 | #132 | theverge.com |
engadget.com only
theverge.com only
Market Position · Insight
Each has untapped markets the other serves: engadget.com could expand into India, while theverge.com could target Australia.
Key Takeaways
- •theverge.com is losing traffic (-12%) despite 9.5M monthly visits. engadget.com's +4% growth puts it on a trajectory to overtake.
- •engadget.com acquires users primarily through Direct (69%), while theverge.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — engadget.com's higher direct traffic suggests stronger brand recognition or product-led growth, while theverge.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theverge.com has 1.6x more traffic (9.5M vs 5.9M), though both operate at comparable scale.
- •engadget.com is growing (+4%) while theverge.com is declining (-12%).
- •With only 5% keyword overlap, they target largely different search audiences.
- •theverge.com has a 5-year head start in the market.
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Report based on data from July 2026