fast.com vs measurementlab.net
Market traction comparison · Updated Jul 2026
| fast.com | measurementlab.net | Leads | |
|---|---|---|---|
| Monthly Visits | 79.9M | 667.5K | fast.com |
| Bounce Rate | 72.2% | 54.1% | measurementlab.net |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y | 17y 9m | fast.com |
fast.com leads in 2 of 4 dimensions, while measurementlab.net leads in 1.
Growth Momentum
| fast.com | measurementlab.net | Leads | |
|---|---|---|---|
| Monthly Visits | 79.9M | 667.5K | fast.com |
| MoM Change | +5% | +87% | measurementlab.net |
| Avg. Session | 1m33s | 0m22s | fast.com |
| Pages / Visit | 1.7 | 1.9 | measurementlab.net |
Growth Momentum · Insight
measurementlab.net is growing faster (+87%) but visitors stay 4.3x shorter (0m22s vs 1m33s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| fast.com | measurementlab.net | Leads | |
|---|---|---|---|
| Primary Channel | Direct 62% | Search 56% | |
| Bounce Rate | 72.2% | 54.1% | measurementlab.net |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | fast.com | measurementlab.net |
|---|---|---|---|
| test | 2.5M | #2 | #8 |
Acquisition Strategy · Insight
fast.com acquires users primarily through Direct (62%), while measurementlab.net relies on Search (56%). This reflects fundamentally different go-to-market strategies — fast.com's higher direct traffic suggests stronger brand recognition or product-led growth, while measurementlab.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fast.com | measurementlab.net | Leads | |
|---|---|---|---|
| Domain Age | 32y | 17y 9m | fast.com |
| Registered | Aug 1994 | Dec 2008 | |
| Expires | Aug 2026 | Dec 2029 |
Business Maturity · Insight
fast.com has been in the market for over a decade, indicating established presence.
Market Position
| fast.com | measurementlab.net | Leads | |
|---|---|---|---|
| Global Rank | #885 | #90.7K | fast.com |
| Category Rank | #15 | #1.1K | fast.com |
fast.com only
measurementlab.net only
Market Position · Insight
Each has untapped markets the other serves: fast.com could expand into Italy, while measurementlab.net could target Bangladesh.
Key Takeaways
- •measurementlab.net is growing +87% while fast.com grows +5%. At current trajectory, measurementlab.net could close the traffic gap within 23 months.
- •measurementlab.net is growing faster (+87%) but visitors stay 4.3x shorter (0m22s vs 1m33s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •fast.com acquires users primarily through Direct (62%), while measurementlab.net relies on Search (56%). This reflects fundamentally different go-to-market strategies — fast.com's higher direct traffic suggests stronger brand recognition or product-led growth, while measurementlab.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fast.com receives 119.7x more monthly traffic than measurementlab.net (79.9M vs 667.5K).
- •Both are growing, with measurementlab.net accelerating faster at +87% vs +5%.
- •fast.com keeps visitors significantly longer (1m33s avg session vs measurementlab.net's 0m22s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026