measurementlab.net vs speedtest.net
Market traction comparison · Updated Jul 2026
| measurementlab.net | speedtest.net | Leads | |
|---|---|---|---|
| Monthly Visits | 667.5K | 117.4M | speedtest.net |
| Bounce Rate | 54.1% | 45.0% | speedtest.net |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 17y 9m | 27y 2m | speedtest.net |
speedtest.net leads in 3 of 4 dimensions, while measurementlab.net leads in 0.
Growth Momentum
| measurementlab.net | speedtest.net | Leads | |
|---|---|---|---|
| Monthly Visits | 667.5K | 117.4M | speedtest.net |
| MoM Change | +87% | +7% | measurementlab.net |
| Avg. Session | 0m22s | 2m34s | speedtest.net |
| Pages / Visit | 1.9 | 2.4 | speedtest.net |
Growth Momentum · Insight
measurementlab.net is growing faster (+87%) but visitors stay 7.2x shorter (0m22s vs 2m34s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| measurementlab.net | speedtest.net | Leads | |
|---|---|---|---|
| Primary Channel | Search 56% | Search 49% | |
| Bounce Rate | 54.1% | 45.0% | speedtest.net |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | measurementlab.net | speedtest.net |
|---|---|---|---|
| test | 2.5M | #8 | #1 |
Acquisition Strategy · Insight
measurementlab.net acquires users primarily through Search (56%), while speedtest.net relies on Search (49%). This reflects fundamentally different go-to-market strategies — speedtest.net's higher direct traffic suggests stronger brand recognition or product-led growth, while measurementlab.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| measurementlab.net | speedtest.net | Leads | |
|---|---|---|---|
| Domain Age | 17y 9m | 27y 2m | speedtest.net |
| Registered | Dec 2008 | Jun 1999 | |
| Expires | Dec 2029 | Jun 2032 |
Business Maturity · Insight
speedtest.net has been in the market for over a decade, indicating established presence.
Market Position
| measurementlab.net | speedtest.net | Leads | |
|---|---|---|---|
| Global Rank | #90.7K | #425 | speedtest.net |
| Category Rank | #1.1K | #11 | speedtest.net |
measurementlab.net only
speedtest.net only
Market Position · Insight
Each has untapped markets the other serves: measurementlab.net could expand into Philippines, United Kingdom, while speedtest.net could target Japan, Italy.
Key Takeaways
- •measurementlab.net is growing +87% while speedtest.net grows +7%. At current trajectory, measurementlab.net could close the traffic gap within 15 months.
- •measurementlab.net is growing faster (+87%) but visitors stay 7.2x shorter (0m22s vs 2m34s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •measurementlab.net acquires users primarily through Search (56%), while speedtest.net relies on Search (49%). This reflects fundamentally different go-to-market strategies — speedtest.net's higher direct traffic suggests stronger brand recognition or product-led growth, while measurementlab.net's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •speedtest.net receives 175.9x more monthly traffic than measurementlab.net (117.4M vs 667.5K).
- •Both are growing, with measurementlab.net accelerating faster at +87% vs +7%.
- •speedtest.net keeps visitors significantly longer (2m34s avg session vs measurementlab.net's 0m22s), suggesting deeper product engagement or stickier content.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026