fbref.com vs realmadrid.com

Market traction comparison · Updated Jul 2026

fbref.com faviconfbref.com
VS
realmadrid.com faviconrealmadrid.com
 fbref.comrealmadrid.comLeads
Monthly Visits3.0M13.1Mrealmadrid.com
Bounce Rate27.7%56.3%fbref.com
SEO & Keywords3030Tie
Domain Age17y27y 11mrealmadrid.com

realmadrid.com leads in 2 of 4 dimensions, while fbref.com leads in 1.

Growth Momentum

Growth Momentum
fbref.comrealmadrid.com
 fbref.comrealmadrid.comLeads
Monthly Visits3.0M13.1Mrealmadrid.com
MoM Change+19%-23%fbref.com
Avg. Session2m41s1m27sfbref.com
Pages / Visit5.12.8fbref.com

Growth Momentum · Insight

realmadrid.com is losing traffic (-23%) despite 13.1M monthly visits. fbref.com's +19% growth puts it on a trajectory to overtake.

Acquisition Strategy

 fbref.comrealmadrid.comLeads
Primary ChannelSearch 76%Direct 43%
Bounce Rate27.7%56.3%fbref.com
SEO & Keywords3030
fbref.com
Search 76%Direct 18%Social 2%Referral 4%
realmadrid.com
Search 34%Direct 43%Social 20%Referral 3%Email 1%
SearchDirectSocialReferralPaidEmail
26
4
26
fbref.com OnlySharedrealmadrid.com Only

Keyword Overlap Rate: 7%

KeywordVolumefbref.comrealmadrid.com
alaba20.5K#10#6

Acquisition Strategy · Insight

fbref.com acquires users primarily through Search (76%), while realmadrid.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — realmadrid.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fbref.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 fbref.comrealmadrid.comLeads
Domain Age17y27y 11mrealmadrid.com
RegisteredAug 2009Sep 1998
ExpiresAug 2026Sep 2034

Business Maturity · Insight

realmadrid.com has been in the market for over a decade, indicating established presence.

Market Position

 fbref.comrealmadrid.comLeads
Global Rank#15.3K#4.8Krealmadrid.com
Category Rank#13#8realmadrid.com
fbref.comrealmadrid.com
🇺🇸 United States
39%
16%
🇪🇸 Spain
3%
26%
🇬🇧 United Kingdom
11%
4%

fbref.com only

🇨🇦 Canada 6%🇮🇹 Italy 2%

realmadrid.com only

🇩🇪 Germany 4%🌐 Peru 3%

Market Position · Insight

Each has untapped markets the other serves: fbref.com could expand into Germany, Peru, while realmadrid.com could target Canada, Italy.

Key Takeaways

  • realmadrid.com is losing traffic (-23%) despite 13.1M monthly visits. fbref.com's +19% growth puts it on a trajectory to overtake.
  • fbref.com acquires users primarily through Search (76%), while realmadrid.com relies on Direct (43%). This reflects fundamentally different go-to-market strategies — realmadrid.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fbref.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • realmadrid.com receives 4.3x more monthly traffic than fbref.com (13.1M vs 3.0M).
  • fbref.com is growing (+19%) while realmadrid.com is declining (-23%).
  • fbref.com keeps visitors significantly longer (2m41s avg session vs realmadrid.com's 1m27s), suggesting deeper product engagement or stickier content.
  • fbref.com has a 29 percentage point lower bounce rate (28% vs 56%), indicating better landing page relevance or more targeted traffic.

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Report based on data from July 2026