fbref.com vs transfermarkt.us
Market traction comparison · Updated Jul 2026
| fbref.com | transfermarkt.us | Leads | |
|---|---|---|---|
| Monthly Visits | 3.0M | 6.5M | transfermarkt.us |
| Bounce Rate | 27.7% | 45.4% | fbref.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 17y | 22y 2m | transfermarkt.us |
transfermarkt.us leads in 2 of 4 dimensions, while fbref.com leads in 1.
Growth Momentum
| fbref.com | transfermarkt.us | Leads | |
|---|---|---|---|
| Monthly Visits | 3.0M | 6.5M | transfermarkt.us |
| MoM Change | +19% | +24% | transfermarkt.us |
| Avg. Session | 2m41s | 2m50s | transfermarkt.us |
| Pages / Visit | 5.1 | 3.0 | fbref.com |
Growth Momentum · Insight
transfermarkt.us receives 2.1x more monthly traffic than fbref.com (6.5M vs 3.0M).
Acquisition Strategy
| fbref.com | transfermarkt.us | Leads | |
|---|---|---|---|
| Primary Channel | Search 76% | Search 79% | |
| Bounce Rate | 27.7% | 45.4% | fbref.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 43%
| Keyword | Volume | fbref.com | transfermarkt.us |
|---|---|---|---|
| alaba | 20.5K | #10 | #3 |
| ayari | 2.1K | #6 | #2 |
Acquisition Strategy · Insight
fbref.com acquires users primarily through Search (76%), while transfermarkt.us relies on Search (79%). This reflects fundamentally different go-to-market strategies — fbref.com's higher direct traffic suggests stronger brand recognition or product-led growth, while transfermarkt.us's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fbref.com | transfermarkt.us | Leads | |
|---|---|---|---|
| Domain Age | 17y | 22y 2m | transfermarkt.us |
| Registered | Aug 2009 | Jun 2004 | |
| Expires | Aug 2026 | Jun 2026 |
Business Maturity · Insight
transfermarkt.us has been in the market for over a decade, indicating established presence.
Market Position
| fbref.com | transfermarkt.us | Leads | |
|---|---|---|---|
| Global Rank | #15.3K | #9.7K | transfermarkt.us |
| Category Rank | #13 | #7 | transfermarkt.us |
fbref.com only
transfermarkt.us only
Market Position · Insight
Each has untapped markets the other serves: fbref.com could expand into Türkiye, Vietnam, while transfermarkt.us could target Spain, Italy.
Key Takeaways
- •transfermarkt.us receives 2.1x more monthly traffic than fbref.com (6.5M vs 3.0M).
- •fbref.com acquires users primarily through Search (76%), while transfermarkt.us relies on Search (79%). This reflects fundamentally different go-to-market strategies — fbref.com's higher direct traffic suggests stronger brand recognition or product-led growth, while transfermarkt.us's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •transfermarkt.us receives 2.1x more monthly traffic than fbref.com (6.5M vs 3.0M).
- •fbref.com has a 18 percentage point lower bounce rate (28% vs 45%), indicating better landing page relevance or more targeted traffic.
- •They share 18 keywords (43% overlap), indicating direct search competition.
- •transfermarkt.us has a 5-year head start in the market.
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Report based on data from July 2026