fbref.com

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Medium Opportunity · 60/100

17y2009-08-10Domain Age

3.0M+19%Monthly Visits

Search 76%United States 39%Primary Channel

5Competitors

Product Identity

About

Easy-to-use source for football stats including player, team, and league stats.

Categorysports/basketball

Product Identity · Insight

Operating for 17 years with no public revenue or community data — likely a traditional business or niche market product.

Growth Profile

Monthly Visits

3,048,150

↑19.4% vs last month

Bounce Rate

27.7%

Pages / Visit

5.1

Avg. Session

2m 41s

Domain Age

17 years

#15,250Global Rank

#7,106Country Rank (840)

#13Category Rank · Basketball

Traffic Trend

↑19.4%

Growth Profile · Insight

Strong growth (+19%) with low bounce rate (28%) — traffic quality and product stickiness are improving in tandem.

Acquisition Engine

Traffic Sources

Organic Search

75.4%

Direct

17.4%

Social

2.2%

Referral

3.8%

Paid

0.0%

0.2%

Gen AI

1.1%

Geographic Distribution

DomainShare

🇺🇸United StatesUS

39.3%

🇬🇧United KingdomGB

10.8%

🇨🇦CanadaCA

6.3%

🇪🇸SpainES

3.2%

🇮🇹ItalyIT

2.0%

Top 3 countries account for 56.5% of traffic

Top Keywords

Keyword
erling haaland	9.9M	$0.73	$115.1K
lionel messi	6.4M	$0.33	$119.2K
mbappe	5.4M	$0.66	$98.5K
kylian mbappé	5.3M	$0.49	$140.4K
harry kane	4.7M	$0.61	$99.8K

SERP Rankings

Keyword			Ranking URL
alaba	#10	📄	fbref.com/en/players/05439de2/David-Alaba	20,460	$0.10
ayari	#6	📄	fbref.com/en/players/f173303a/Yasin-Ayari	2,140	$0.39

Acquisition Engine · Insight

Search is the primary acquisition channel (76%), ranking for 5 keywords with traffic concentrated in United States (39%). Heavy reliance on one channel creates vulnerability.

How does fbref.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Competitive Landscape

transfermarkt.us

🔗 5 keyword overlap

Transfermarkt has pulled it's international expertise to bring you a player to watch from each of the 48 nations competing at the 2026 World Cup. They have all been carefully handpicked by one of our experts representing that country.

6.5M/mo+24%Jun 2004

Shares 5 keywords including "lamine yamal"

fbref.com vs transfermarkt.us →Visit Website ↗

talksport.com

🔗 2 keyword overlap

The world's biggest sports radio station

18.3M/mo+45%Mar 1998

Shares 2 keywords including "lionel messi"

fbref.com vs talksport.com →Visit Website ↗

realmadrid.com

🔗 2 keyword overlap

Canal oficial del Real Madrid. Toda la información del Real Madrid con noticias, jugadores, venta de entradas, servicios al socio e información del club.

13.1M/mo-23%Sep 1998

Shares 2 keywords including "mbappe"

fbref.com vs realmadrid.com →Visit Website ↗

fcbarcelona.com

🔗 2 keyword overlap

Buy your tickets here to see FC Barcelona Basketball. Learn about all the games being played at the Palau Blaugrana. Excitement guaranteed!

6.1M/mo+72%Aug 1996

Shares 2 keywords including "lamine yamal"

fbref.com vs fcbarcelona.com →Visit Website ↗

theanalyst.com

🔗 2 keyword overlap

The Analyst is the home of data-driven storytelling.

3.9M/mo+10%May 1998

Shares 2 keywords including "fifa world cup stats"

fbref.com vs theanalyst.com →Visit Website ↗

View full competitive analysis of fbref.com →

Competitive Landscape · Insight

Facing significant traffic gap vs transfermarkt.us (2.1x), but keyword overlap is only 5 — likely serving different market segments despite surface-level competition.

fbref.com

Product Identity

Growth Profile

Acquisition Engine

Competitive Landscape

Tools at a similar scale