forbes.com vs nymag.com
Market traction comparison · Updated Jul 2026
| forbes.com | nymag.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.5M | 11.7M | forbes.com |
| Bounce Rate | 69.0% | 56.5% | nymag.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 33y 2m | 29y 10m | forbes.com |
forbes.com leads in 2 of 4 dimensions, while nymag.com leads in 1.
Growth Momentum
| forbes.com | nymag.com | Leads | |
|---|---|---|---|
| Monthly Visits | 70.5M | 11.7M | forbes.com |
| MoM Change | -9% | +6% | nymag.com |
| Avg. Session | 0m54s | 1m57s | nymag.com |
| Pages / Visit | 1.5 | 2.1 | nymag.com |
Growth Momentum · Insight
forbes.com is losing traffic (-9%) despite 70.5M monthly visits. nymag.com's +6% growth puts it on a trajectory to overtake.
Acquisition Strategy
| forbes.com | nymag.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 66% | Direct 50% | |
| Bounce Rate | 69.0% | 56.5% | nymag.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
forbes.com acquires users primarily through Search (66%), while nymag.com relies on Direct (50%). This reflects fundamentally different go-to-market strategies — nymag.com's higher direct traffic suggests stronger brand recognition or product-led growth, while forbes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| forbes.com | nymag.com | Leads | |
|---|---|---|---|
| Domain Age | 33y 2m | 29y 10m | forbes.com |
| Registered | Jun 1993 | Nov 1996 | |
| Expires | Jun 2026 | Oct 2026 |
Business Maturity · Insight
forbes.com has been in the market for over a decade, indicating established presence.
Market Position
| forbes.com | nymag.com | Leads | |
|---|---|---|---|
| Global Rank | #977 | #6.4K | forbes.com |
| Category Rank | #22 | #73 | forbes.com |
forbes.com only
nymag.com only
Market Position · Insight
Each has untapped markets the other serves: forbes.com could expand into Germany, while nymag.com could target India.
Key Takeaways
- •forbes.com is losing traffic (-9%) despite 70.5M monthly visits. nymag.com's +6% growth puts it on a trajectory to overtake.
- •forbes.com acquires users primarily through Search (66%), while nymag.com relies on Direct (50%). This reflects fundamentally different go-to-market strategies — nymag.com's higher direct traffic suggests stronger brand recognition or product-led growth, while forbes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •forbes.com receives 6.0x more monthly traffic than nymag.com (70.5M vs 11.7M).
- •nymag.com is growing (+6%) while forbes.com is declining (-9%).
- •nymag.com keeps visitors significantly longer (1m57s avg session vs forbes.com's 0m54s), suggesting deeper product engagement or stickier content.
- •nymag.com has a 13 percentage point lower bounce rate (56% vs 69%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026