nymag.com vs theatlantic.com
Market traction comparison · Updated Jul 2026
| nymag.com | theatlantic.com | Leads | |
|---|---|---|---|
| Monthly Visits | 11.7M | 29.0M | theatlantic.com |
| Bounce Rate | 56.5% | 58.3% | nymag.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 10m | 31y | theatlantic.com |
theatlantic.com leads in 2 of 4 dimensions, while nymag.com leads in 1.
Growth Momentum
| nymag.com | theatlantic.com | Leads | |
|---|---|---|---|
| Monthly Visits | 11.7M | 29.0M | theatlantic.com |
| MoM Change | +6% | +11% | theatlantic.com |
| Avg. Session | 1m57s | 2m31s | theatlantic.com |
| Pages / Visit | 2.1 | 2.3 | theatlantic.com |
Growth Momentum · Insight
theatlantic.com receives 2.5x more monthly traffic than nymag.com (29.0M vs 11.7M).
Acquisition Strategy
| nymag.com | theatlantic.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 50% | Direct 49% | |
| Bounce Rate | 56.5% | 58.3% | nymag.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
nymag.com acquires users primarily through Direct (50%), while theatlantic.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — nymag.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nymag.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nymag.com | theatlantic.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 10m | 31y | theatlantic.com |
| Registered | Nov 1996 | Aug 1995 | |
| Expires | Oct 2026 | Aug 2027 |
Business Maturity · Insight
theatlantic.com has been in the market for over a decade, indicating established presence.
Market Position
| nymag.com | theatlantic.com | Leads | |
|---|---|---|---|
| Global Rank | #6.4K | #2.3K | theatlantic.com |
| Category Rank | #73 | #33 | theatlantic.com |
Key Takeaways
- •theatlantic.com receives 2.5x more monthly traffic than nymag.com (29.0M vs 11.7M).
- •nymag.com acquires users primarily through Direct (50%), while theatlantic.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — nymag.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nymag.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theatlantic.com receives 2.5x more monthly traffic than nymag.com (29.0M vs 11.7M).
- •With only 3% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026