ft.com vs reuters.com
Market traction comparison · Updated Jul 2026
| ft.com | reuters.com | Leads | |
|---|---|---|---|
| Monthly Visits | 32.6M | 73.2M | reuters.com |
| Bounce Rate | 51.2% | 62.2% | ft.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 9m | 33y 3m | reuters.com |
reuters.com leads in 2 of 4 dimensions, while ft.com leads in 1.
Growth Momentum
| ft.com | reuters.com | Leads | |
|---|---|---|---|
| Monthly Visits | 32.6M | 73.2M | reuters.com |
| MoM Change | +1% | +5% | reuters.com |
| Avg. Session | 2m54s | 1m20s | ft.com |
| Pages / Visit | 2.4 | 1.8 | ft.com |
Growth Momentum · Insight
reuters.com receives 2.2x more monthly traffic than ft.com (73.2M vs 32.6M).
Acquisition Strategy
| ft.com | reuters.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 68% | Direct 48% | |
| Bounce Rate | 51.2% | 62.2% | ft.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
ft.com acquires users primarily through Direct (68%), while reuters.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — ft.com's higher direct traffic suggests stronger brand recognition or product-led growth, while reuters.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ft.com | reuters.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 9m | 33y 3m | reuters.com |
| Registered | Nov 1994 | Jun 1993 | |
| Expires | Nov 2026 | Jun 2026 |
Business Maturity · Insight
reuters.com has been in the market for over a decade, indicating established presence.
Market Position
| ft.com | reuters.com | Leads | |
|---|---|---|---|
| Global Rank | #2.1K | #913 | reuters.com |
| Category Rank | #3 | #30 | ft.com |
ft.com only
reuters.com only
Market Position · Insight
Each has untapped markets the other serves: ft.com could expand into Japan, India, while reuters.com could target Germany, Italy.
Key Takeaways
- •reuters.com receives 2.2x more monthly traffic than ft.com (73.2M vs 32.6M).
- •ft.com acquires users primarily through Direct (68%), while reuters.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — ft.com's higher direct traffic suggests stronger brand recognition or product-led growth, while reuters.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •reuters.com receives 2.2x more monthly traffic than ft.com (73.2M vs 32.6M).
- •ft.com keeps visitors significantly longer (2m54s avg session vs reuters.com's 1m20s), suggesting deeper product engagement or stickier content.
- •ft.com has a 11 percentage point lower bounce rate (51% vs 62%), indicating better landing page relevance or more targeted traffic.
- •They share 8 keywords (15% overlap), indicating direct search competition.
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Report based on data from July 2026