cnbc.com vs ft.com
Market traction comparison · Updated Jul 2026
| cnbc.com | ft.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 32.6M | cnbc.com |
| Bounce Rate | 61.8% | 51.2% | ft.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 31y 9m | ft.com |
ft.com leads in 2 of 4 dimensions, while cnbc.com leads in 1.
Growth Momentum
| cnbc.com | ft.com | Leads | |
|---|---|---|---|
| Monthly Visits | 101.7M | 32.6M | cnbc.com |
| MoM Change | +2% | +1% | cnbc.com |
| Avg. Session | 2m34s | 2m54s | ft.com |
| Pages / Visit | 2.0 | 2.4 | ft.com |
Growth Momentum · Insight
cnbc.com receives 3.1x more monthly traffic than ft.com (101.7M vs 32.6M).
Acquisition Strategy
| cnbc.com | ft.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 68% | |
| Bounce Rate | 61.8% | 51.2% | ft.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
cnbc.com acquires users primarily through Direct (61%), while ft.com relies on Direct (68%). This reflects fundamentally different go-to-market strategies — ft.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnbc.com | ft.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 31y 9m | ft.com |
| Registered | Sep 1997 | Nov 1994 | |
| Expires | Sep 2027 | Nov 2026 |
Business Maturity · Insight
ft.com has been in the market for over a decade, indicating established presence.
Market Position
| cnbc.com | ft.com | Leads | |
|---|---|---|---|
| Global Rank | #652 | #2.1K | cnbc.com |
| Category Rank | #14 | #3 | ft.com |
cnbc.com only
ft.com only
Market Position · Insight
Each has untapped markets the other serves: cnbc.com could expand into Germany, Italy, while ft.com could target India, Singapore.
Key Takeaways
- •cnbc.com receives 3.1x more monthly traffic than ft.com (101.7M vs 32.6M).
- •cnbc.com acquires users primarily through Direct (61%), while ft.com relies on Direct (68%). This reflects fundamentally different go-to-market strategies — ft.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cnbc.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnbc.com receives 3.1x more monthly traffic than ft.com (101.7M vs 32.6M).
- •ft.com has a 11 percentage point lower bounce rate (51% vs 62%), indicating better landing page relevance or more targeted traffic.
- •They share 11 keywords (22% overlap), indicating direct search competition.
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Report based on data from July 2026