ftc.gov vs numerama.com
Market traction comparison · Updated Jul 2026
| ftc.gov | numerama.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 3.0M | ftc.gov |
| Bounce Rate | 59.7% | 68.2% | ftc.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 22y 6m | ftc.gov |
ftc.gov leads in 3 of 4 dimensions, while numerama.com leads in 0.
Growth Momentum
| ftc.gov | numerama.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 3.0M | ftc.gov |
| MoM Change | +8% | -8% | ftc.gov |
| Avg. Session | 1m45s | 0m53s | ftc.gov |
| Pages / Visit | 2.4 | 1.3 | ftc.gov |
Growth Momentum · Insight
numerama.com is losing traffic (-8%) despite 3.0M monthly visits. ftc.gov's +8% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ftc.gov | numerama.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Search 43% | |
| Bounce Rate | 59.7% | 68.2% | ftc.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
ftc.gov acquires users primarily through Search (46%), while numerama.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — numerama.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ftc.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ftc.gov | numerama.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 22y 6m | ftc.gov |
| Registered | Oct 1997 | Feb 2004 | |
| Expires | Jul 2026 | Feb 2031 |
Business Maturity · Insight
ftc.gov has been in the market for over a decade, indicating established presence.
Market Position
| ftc.gov | numerama.com | Leads | |
|---|---|---|---|
| Global Rank | #19.1K | #27.9K | ftc.gov |
| Category Rank | #6 | #33 | ftc.gov |
ftc.gov only
numerama.com only
Market Position · Insight
Each has untapped markets the other serves: ftc.gov could expand into France, Belgium, Switzerland, while numerama.com could target India, United Kingdom, Philippines.
Key Takeaways
- •numerama.com is losing traffic (-8%) despite 3.0M monthly visits. ftc.gov's +8% growth puts it on a trajectory to overtake.
- •ftc.gov acquires users primarily through Search (46%), while numerama.com relies on Search (43%). This reflects fundamentally different go-to-market strategies — numerama.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ftc.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ftc.gov is growing (+8%) while numerama.com is declining (-8%).
- •ftc.gov keeps visitors significantly longer (1m45s avg session vs numerama.com's 0m53s), suggesting deeper product engagement or stickier content.
- •ftc.gov has a 8 percentage point lower bounce rate (60% vs 68%), indicating better landing page relevance or more targeted traffic.
- •They share 11 keywords (22% overlap), indicating direct search competition.
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Report based on data from July 2026