ftc.gov vs statista.com
Market traction comparison · Updated Jul 2026
| ftc.gov | statista.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 4.5M | statista.com |
| Bounce Rate | 59.7% | 62.9% | ftc.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 11m | 20y 8m | ftc.gov |
ftc.gov leads in 2 of 4 dimensions, while statista.com leads in 1.
Growth Momentum
| ftc.gov | statista.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.4M | 4.5M | statista.com |
| MoM Change | +8% | -10% | ftc.gov |
| Avg. Session | 1m45s | 1m30s | ftc.gov |
| Pages / Visit | 2.4 | 3.0 | statista.com |
Growth Momentum · Insight
statista.com is losing traffic (-10%) despite 4.5M monthly visits. ftc.gov's +8% growth puts it on a trajectory to overtake.
Acquisition Strategy
| ftc.gov | statista.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 46% | Search 70% | |
| Bounce Rate | 59.7% | 62.9% | ftc.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 22%
Acquisition Strategy · Insight
ftc.gov acquires users primarily through Search (46%), while statista.com relies on Search (70%). This reflects fundamentally different go-to-market strategies — ftc.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while statista.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| ftc.gov | statista.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 11m | 20y 8m | ftc.gov |
| Registered | Oct 1997 | Dec 2005 | |
| Expires | Jul 2026 | Dec 2026 |
Business Maturity · Insight
ftc.gov has been in the market for over a decade, indicating established presence.
Market Position
| ftc.gov | statista.com | Leads | |
|---|---|---|---|
| Global Rank | #19.1K | #12.7K | statista.com |
| Category Rank | #6 | #121 | ftc.gov |
ftc.gov only
statista.com only
Market Position · Insight
Each has untapped markets the other serves: ftc.gov could expand into Germany, while statista.com could target Philippines.
Key Takeaways
- •statista.com is losing traffic (-10%) despite 4.5M monthly visits. ftc.gov's +8% growth puts it on a trajectory to overtake.
- •ftc.gov acquires users primarily through Search (46%), while statista.com relies on Search (70%). This reflects fundamentally different go-to-market strategies — ftc.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while statista.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •statista.com has 1.3x more traffic (4.5M vs 3.4M), though both operate at comparable scale.
- •ftc.gov is growing (+8%) while statista.com is declining (-10%).
- •They share 11 keywords (22% overlap), indicating direct search competition.
- •ftc.gov has a 8-year head start in the market.
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Report based on data from July 2026